Create Your First Campaign

A campaign is an automated email sequence. Contacts enter at the first step and move through emails and delays according to the sequence you define. Here's how to create one.

Go to Campaigns

1. In the sidebar, click Campaigns.
2. If you have no campaigns yet, you'll see an empty state with a Create Campaign button. Click it.
3. If you already have campaigns, look for a Create Campaign button (or similar) in the top-right or on the campaigns list.

[Screenshot: campaigns page with Create Campaign button]

You'll land on the campaign creation flow at /new-campaign.

Choose Your Sequence Type

SuperSend offers two sequence types:

• Simple Sequence (Recommended for first-time campaign creators)
• Sequential email steps — a straightforward series of emails
• Time delays between emails
• Easier to set up and understand

• Complex Sequence (For advanced workflows)
• Conditional logic — If conditions for dynamic workflows
• Visual canvas — drag and drop nodes to build sequences
• Annotations — add notes within the sequence

Select one and continue. Note: once you create the campaign, you cannot change the sequence type.

[Screenshot: Simple vs Complex sequence selection]

Name Your Campaign

Enter a campaign name (e.g. "Q1 Enterprise Outreach"). You can optionally assign a category if your team uses them.

Build Your Sequence

• Simple Sequence: Add email steps in order. Each step has a subject line and body. Set delays between steps. You can add A/B variants (up to 4) and use variables like {{first_name}}.
• Complex Sequence: Add nodes (email, delay, condition, etc.) on a visual canvas and connect them with edges. Use If nodes for branching logic.

Add at least one email step. Save as a draft when you're done.

[Screenshot: sequence builder with first email step]

Before You Can Send

A campaign needs:

• Senders — At least one connected mailbox or sender profile assigned to the campaign
• Contacts — Contacts added to the campaign (via CSV upload or API)

If you haven't set up senders yet, go to Senders in the sidebar and connect a mailbox. Then return to the campaign, open Settings, and assign sender profiles.

[Screenshot: campaign settings with sender assignment]

Save and Launch

Save your campaign. When senders and contacts are in place, you can Start or Launch the campaign from the campaign's Dashboard tab or settings.

Next: Next steps

Updated on: 17/03/2026