Question 1

Super Send can send HTML emails

Accepted Answer

Super Send can send HTML emails

Super Send allows you to send HTML emails, offering advanced customization for your email campaigns. While the process involves a few steps, this guide will walk you through how to insert HTML into your emails.

How to Insert HTML into an Email in Super Send

Navigate to the Email Editor:

Log in to your Super Send account.
Go to the Campaigns section and create or edit a campaign.

Access the HTML Input Option:

In the email editor, look for the three dot icon to open advanced options.
You'll find an icon that looks like <>

Paste Your HTML Code:

Copy the HTML code for your email.
Paste it directly into the HTML editor.

Preview Your Email:

Send a test email to yourself to ensure the HTML renders correctly.
Make any adjustments as needed to fix formatting or display issues.

Test Your Email:

Send a test email to yourself or a colleague to verify that all elements (e.g., images, links) display correctly across different email clients.
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Tips for Sending HTML Emails

Keep It Simple:

Complex HTML can sometimes cause rendering issues in certain email clients.
Stick to clean, responsive designs that adapt well to different screen sizes.

Avoid Heavy Use of Images:

Images can increase load times and may not display if recipients block them.
Use ALT text for all images to ensure your message still come

Question 2

Google OAuth Setup for Super Send

Accepted Answer

Google OAuth Setup for Super Send

Integrating your Gmail account with Super Send using OAuth enhances security and simplifies the connection process. Follow these steps to set up Google OAuth:

Step 1: Configure OAuth Consent Screen

Navigate to Google's OAuth consent screen: Google OAuth Consent Screen.
Choose the User Type:

Internal: Allows anyone within your organization to connect their Gmail account to Super Send.
External (Test Mode): Manually specify up to 100 users permitted to use this authentication.

Add supersend.io as an authorized domain.

Step 2: Set Scopes

Manually add the following scopes:

https://www.googleapis.com/auth/gmail.modify
https://www.googleapis.com/auth/gmail.labels

Step 3: Create OAuth Credentials

Go to the Credentials section.
Click Create Credentials and select OAuth client ID.
Configure the OAuth client ID:

Application Type: Web Application
Name: Choose a descriptive name.
Authorized JavaScript Origins: https://supersend.io
Authorized Redirect URIs: https://supersend.io/oauth/google

Download the JSON file containing your credentials.

Step 4: Enable Gmail API

Enable the Gmail API: Gmail API Enablement.

Step 5: Upload JSON to Super Send

Lo

Question 3

Understanding Liquid Syntax for Variable Replacement and Defaults

Accepted Answer

Understanding Liquid Syntax for Variable Replacement and Defaults

Liquid syntax in Super Send allows you to personalize your emails by dynamically replacing variables with relevant data. When certain variables are unavailable for a prospect, you can set default values to ensure your emails remain professional and engaging.

Using Default Values with Variables

If a variable isn’t available for a specific prospect, you can define a default value. This ensures your email still makes sense even when some data is missing.

Example: Setting a Default Value

Suppose you’re using the {{first_name}} variable, but only 50% of your prospect list has first names. You can set a default value to handle cases where first_name is unavailable:

{{ first_name | default: "there" }}

If first_name exists for the prospect, it will display their name.
If first_name is missing, it will default to "there."

Example in an Email Template

Hi {{ first_name | default: "there" }},

I wanted to follow up on our last conversation...

For prospects with a first name, the email will display:

Hi John,

For prospects without a first name, the email will display:

Hi there,

Tips for Using Liquid Syntax

Keep Defaults Generic:

Use neutral terms like "there," "friend," or "colleague" to ensure the message feels natural.

Test Your Templates:

Always preview your emails to confirm that variables and defaults render

Question 4

Does Super Send Stop Sending When I Get a Reply?

Accepted Answer

Does Super Send Stop Sending When I Get a Reply?

Yes, Super Send automatically stops sending to a prospect once you receive a reply. This ensures that you don’t continue to send unnecessary messages after engagement has been established.

How It Works Across Channels

Email Replies:

If a prospect replies to your email, the entire sequence stops for that prospect.

LinkedIn Replies:

A reply on LinkedIn will also stop the entire sequence, including Twitter and email follow-ups.

Twitter Replies:

Similarly, if a prospect replies on Twitter, the whole sequence (including LinkedIn and email) will stop.
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Why This Matters

Avoid Redundancy:

Prevents sending redundant messages to prospects who have already replied

Maintain Professionalism:
Ensures you don’t overwhelm prospects with multiple follow-ups after they’ve engaged.

Streamline Communication:
Allows you to focus on nurturing the conversation with the engaged prospect.

Super Send’s multi-channel sequence management is designed to handle replies intelligently, ensuring your campaigns remain efficient and respectful.

Question 5

Understanding Email Open Tracking Issues in Super Send

Accepted Answer

Understanding Email Open Tracking Issues in Super Send

Email open tracking is a valuable tool, but it’s not always perfect. There are several reasons why you may encounter low or inaccurate open rates in your Super Send campaigns. This guide outlines the most common issues and provides tips for addressing them.

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Common Reasons for Email Open Tracking Issues

Tracking Pixel Blockers:

Some systems, like Barracuda Networks, actively block tracking pixels.
Organizations may implement settings to prevent small images (commonly used as tracking pixels) from loading.

Spam Folder Delivery:

Emails that land in spam folders will not load tracking pixels since images are typically disabled in spam.
Make sure email warming is enabled and test your domain for deliverability.

Image Loading Settings:

Some users or email providers disable images by default.
Apple’s Mail Privacy Protection and similar features prevent pixel tracking.

Custom Email Policies:

Companies may have organizational-level policies that block or scan images.
Scanning tools might identify tracking pixels and block them from loading.

Apple Devices:

Apple’s privacy settings can prevent tracking pixels from loading, affecting open rate accuracy.
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Why Click-Through Rates Might Be Higher Than Open Rates

Due to the issues above, you might observe click-through rates (CTR) ex

Question 6

Email Variables, spintax, if statements, conditional statements

Accepted Answer

Email Variables, Spintax, If Statements, and Conditional Statements in Super Send

Super Send offers powerful features to customize your emails using message variables, Liquid syntax, and Spintax. This guide provides an overview of these functionalities.

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Variables

Q: Does Super Send Stop Sending When I Get a Reply?

Does Super Send Stop Sending When I Get a Reply? Yes, Super Send automatically stops sending to a prospect once you receive a reply. This ensures that you don’t continue to send unnecessary messages after engagement has been established. <h3 id="howitworksacrosschannels">How It Works Across Channels</h3> <ol> <li>Email Replies: </li> </ol> <ul> <li>If a prospect replies to your email, the entire sequence stops for that prospect.</li> </ul> <ol> <li>LinkedIn Replies: </li> </ol> <ul> <li>A reply on LinkedIn will also stop the entire sequence, including Twitter and email follow-ups.</li> </ul> <ol> <li>Twitter Replies: </li> </ol> <ul> <li>Similarly, if a prospect replies on Twitter, the whole sequence (including LinkedIn and email) will stop.</li> <li>* </li> </ul> <h3 id="whythismatters">Why This Matters</h3> Avoid Redundancy: <ul> <li>Prevents sending redundant messages to prospects who have already replied Maintain Professionalism:</li> <li>Ensures you don’t overwhelm prospects with multiple follow-ups after they’ve engaged. Streamline Communication:</li> <li>Allows you to focus on nurturing the conversation with the engaged prospect.</li> </ul> Super Send’s multi-channel sequence management is designed to handle replies intelligently, ensuring your campaigns remain efficient and respectful.

Message variables allow you to personalize your emails by inserting dynamic content. You can use variables in your messages like {{variable}} or {{first_name}}. The list of available message variables is accessible when editing an email; click on Message Variables to view the options.

For more detailed information, refer to the Liquid Syntax: Liquid syntax / variable replacement / variable defaults

Conditional Statements

Conditional statements enable you to tailor your

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