Understanding Liquid Syntax for Variable Replacement and Defaults
Understanding Liquid Syntax for Variable Replacement and Defaults
Liquid syntax in Super Send allows you to personalize your emails by dynamically replacing variables with relevant data. When certain variables are unavailable for a prospect, you can set default values to ensure your emails remain professional and engaging.
If a variable isn’t available for a specific prospect, you can define a default value. This ensures your email still makes sense even when some data is missing.
Suppose you’re using the {{first_name}} variable, but only 50% of your prospect list has first names. You can set a default value to handle cases where first_name is unavailable:
If first_name exists for the prospect, it will display their name.
If first_name is missing, it will default to "there."
For prospects with a first name, the email will display:
Hi John,
For prospects without a first name, the email will display:
Hi there,
Keep Defaults Generic:
Use neutral terms like "there," "friend," or "colleague" to ensure the message feels natural.
Test Your Templates:
Always preview your emails to confirm that variables and defaults render correctly.
Combine with Other Variables:
You can use multiple variables with defaults for more complex personalization:
Use Defaults Strategically:
Apply defaults where missing data could make the email feel impersonal or incomplete.
Avoid Awkward Gaps: Prevent emails from displaying empty or broken placeholders.
Maintain Professionalism: Ensure your email content always reads naturally.
Boost Engagement: Personalization increases recipient connection and response rates.
By leveraging Liquid syntax for variable replacement and defaults, you can create dynamic, polished emails that adapt to your prospect list’s data availability
Liquid syntax in Super Send allows you to personalize your emails by dynamically replacing variables with relevant data. When certain variables are unavailable for a prospect, you can set default values to ensure your emails remain professional and engaging.
Using Default Values with Variables
If a variable isn’t available for a specific prospect, you can define a default value. This ensures your email still makes sense even when some data is missing.
Example: Setting a Default Value
Suppose you’re using the {{first_name}} variable, but only 50% of your prospect list has first names. You can set a default value to handle cases where first_name is unavailable:
{{ first_name | default: "there" }}If first_name exists for the prospect, it will display their name.
If first_name is missing, it will default to "there."
Example in an Email Template
Hi {{ first_name | default: "there" }},
I wanted to follow up on our last conversation...For prospects with a first name, the email will display:
Hi John,
For prospects without a first name, the email will display:
Hi there,
Tips for Using Liquid Syntax
Keep Defaults Generic:
Use neutral terms like "there," "friend," or "colleague" to ensure the message feels natural.
Test Your Templates:
Always preview your emails to confirm that variables and defaults render correctly.
Combine with Other Variables:
You can use multiple variables with defaults for more complex personalization:
{{ company_name | default: "your organization" }}Use Defaults Strategically:
Apply defaults where missing data could make the email feel impersonal or incomplete.
Why Use Default Values?
Avoid Awkward Gaps: Prevent emails from displaying empty or broken placeholders.
Maintain Professionalism: Ensure your email content always reads naturally.
Boost Engagement: Personalization increases recipient connection and response rates.
By leveraging Liquid syntax for variable replacement and defaults, you can create dynamic, polished emails that adapt to your prospect list’s data availability
Updated on: 22/01/2025
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