How to embed a loom video in cold email

How to Embed a Loom Video in a Cold Email

Embedding a Loom video in your cold email is a great way to personalize your outreach and engage your recipients. Follow these steps to include a Loom video in your email campaigns effectively:

Step 1: Create Your Loom Video

1. Log in to your Loom account.
2. Click New Video and record your personalized message for the recipient.
3. Once recorded, click Copy Link to get the video URL.

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Step 2: Generate an Embed Thumbnail

1. Open the Loom video link in your browser.
2. Use the Loom player’s built-in feature to create a thumbnail:

• Click on Share > Embed Thumbnail.
• Save the generated thumbnail image to your device.

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Step 3: Add the Video to Your Email

1. In your email editor, upload the Loom thumbnail image.
2. Hyperlink the thumbnail to your Loom video:
   

• Highlight the image.
• Select the Insert Link option.
• Paste the Loom video URL.

Example: When the recipient clicks the thumbnail, they will be redirected to the Loom video.

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Step 4: Test the Email

1. Send a test email to yourself or a colleague.
2. Verify that the thumbnail displays correctly and links to the Loom video.

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Tips for Using Loom in Cold Emails

• Personalize the Video: Address the recipient by name and tailor the content to their specific needs or pain points.
• Keep It Concise: Aim for videos under 60 seconds to retain the recipient’s attention.
• Call-to-Action (CTA): End the video with a clear, actionable request, such as scheduling a call or replying to your email.

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Including a Loom video in your cold emails can significantly boost engagement and response rates. Use this strategy to stand out in crowded inboxes and make a lasting impression.

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Updated on: 19/02/2025