Understanding Email Open Tracking Issues in Super Send
Understanding Email Open Tracking Issues in Super Send
Email open tracking is a valuable tool, but it’s not always perfect. There are several reasons why you may encounter low or inaccurate open rates in your Super Send campaigns. This guide outlines the most common issues and provides tips for addressing them.
Tracking Pixel Blockers:
Some systems, like Barracuda Networks, actively block tracking pixels.
Organizations may implement settings to prevent small images (commonly used as tracking pixels) from loading.
Spam Folder Delivery:
Emails that land in spam folders will not load tracking pixels since images are typically disabled in spam.
Make sure email warming is enabled and test your domain for deliverability.
Image Loading Settings:
Some users or email providers disable images by default.
Apple’s Mail Privacy Protection and similar features prevent pixel tracking.
Custom Email Policies:
Companies may have organizational-level policies that block or scan images.
Scanning tools might identify tracking pixels and block them from loading.
Apple Devices:
Apple’s privacy settings can prevent tracking pixels from loading, affecting open rate accuracy.
Due to the issues above, you might observe click-through rates (CTR) exceeding open rates. This occurs because:
Tracking pixels are blocked, but links remain functional.
Engaged recipients click links without triggering the open tracking pixel.
Enable Email Warming:
Activate Super Send’s email warming feature to build sender reputation and improve inbox placement.
Test Using a New Domain:
Create a new domain and test the same messaging to ensure it’s not being flagged.
Verify Your Tracking Domain:
Ensure your custom tracking domain is correctly configured:
Visit the tracking domain URL in your browser.
Confirm it loads successfully.
If not, troubleshoot your domain setup.
When properly configured it should look like this when you go to the URL in your browser:
Adapt to Industry Trends:
Stay updated on changes from companies like Apple and Google that aim to minimize tracking.
Educational Institutions:
Many schools use strict filters, like Barracuda, which may block emails or prevent images from loading.
Corporate Policies:
Certain industries implement policies that restrict image loading entirely.
Regularly review your open and click-through rates in the Analytics section.
Compare campaigns across different domains to identify patterns.
Super Send is actively working to combat email tracking challenges as the industry evolves. If you have questions or need further assistance, contact our support team.
Email open tracking is a valuable tool, but it’s not always perfect. There are several reasons why you may encounter low or inaccurate open rates in your Super Send campaigns. This guide outlines the most common issues and provides tips for addressing them.
Common Reasons for Email Open Tracking Issues
Tracking Pixel Blockers:
Some systems, like Barracuda Networks, actively block tracking pixels.
Organizations may implement settings to prevent small images (commonly used as tracking pixels) from loading.
Spam Folder Delivery:
Emails that land in spam folders will not load tracking pixels since images are typically disabled in spam.
Make sure email warming is enabled and test your domain for deliverability.
Image Loading Settings:
Some users or email providers disable images by default.
Apple’s Mail Privacy Protection and similar features prevent pixel tracking.
Custom Email Policies:
Companies may have organizational-level policies that block or scan images.
Scanning tools might identify tracking pixels and block them from loading.
Apple Devices:
Apple’s privacy settings can prevent tracking pixels from loading, affecting open rate accuracy.
Why Click-Through Rates Might Be Higher Than Open Rates
Due to the issues above, you might observe click-through rates (CTR) exceeding open rates. This occurs because:
Tracking pixels are blocked, but links remain functional.
Engaged recipients click links without triggering the open tracking pixel.
Steps to Address Open Tracking Issues
Enable Email Warming:
Activate Super Send’s email warming feature to build sender reputation and improve inbox placement.
Test Using a New Domain:
Create a new domain and test the same messaging to ensure it’s not being flagged.
Verify Your Tracking Domain:
Ensure your custom tracking domain is correctly configured:
Visit the tracking domain URL in your browser.
Confirm it loads successfully.
If not, troubleshoot your domain setup.
When properly configured it should look like this when you go to the URL in your browser:
Adapt to Industry Trends:
Stay updated on changes from companies like Apple and Google that aim to minimize tracking.
Industry-Specific Considerations
Educational Institutions:
Many schools use strict filters, like Barracuda, which may block emails or prevent images from loading.
Corporate Policies:
Certain industries implement policies that restrict image loading entirely.
Monitoring Your Campaign Performance
Regularly review your open and click-through rates in the Analytics section.
Compare campaigns across different domains to identify patterns.
Super Send is actively working to combat email tracking challenges as the industry evolves. If you have questions or need further assistance, contact our support team.
Updated on: 21/01/2025
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