Subsequences

Purpose

Subsequences are follow-ups linked to a parent campaign. Use them when you want a separate sequence for contacts who match specific signals—for example contacts marked Interested, contacts who Replied, or contacts who open or click a parent email.

A subsequence continues the conversation: it sends from the parent campaign's inboxes, each contact keeps the inbox they were already talking to, and the first email can reply in their existing thread.

Each subsequence has its own tabs:

• Trigger: its name and who enters from the parent campaign.
• Steps: what they receive, including an optional Wait before the first email.
• Schedule: the parent campaign's days and hours, unless you give it its own.
• Contacts and Stats: who is in it and how it's doing.

Everything else—inboxes, tracking, sending rules and opt-outs—comes from the parent campaign.

Each routed contact gets a fresh copy in the subsequence (engagement counters reset) while SuperSend keeps a trail back to the parent.

Prerequisites

• A Subsequences tab on your campaigns (contact SuperSend support if you do not see it)
• Permission to update campaigns
• A parent campaign with a sequence already built

Steps

Create a subsequence

1. Open the parent campaign.
2. Click the Subsequences tab.
3. Click New subsequence.
4. Enter a name and click Create.

The new subsequence opens on its Trigger tab. It starts Off; turn it on when it's ready (see Turn a subsequence on or off below).

Choose who enters (Trigger tab)

The trigger lives on the subsequence, not the parent. It decides when a contact in the parent campaign moves into this subsequence. Routing can happen from any parent step.

1. Open the subsequence and click Trigger.
2. Review or edit the Conditions under Who enters. Each row is one rule; multiple rows are combined with Or (any match routes the contact).
3. Click Add Condition to add another Or rule.
4. Click Remove on a row to delete an extra rule (at least one condition always remains).
5. Changes save automatically after you edit a field.

The note under the conditions shows how long the first step waits after someone enters. Change it on the Steps tab.

Condition types (exact labels in the UI):

Default for new subsequences: Marked As Status → Interested.

When routing is evaluated:

• Status is updated (manually, via Super Inbox, or AI categorization after a reply)
• A reply is received or the contact is marked Replied
• The contact opens or clicks a tracked parent email (first open/click only)
• You save the trigger on the subsequence—SuperSend re-checks eligible parent contacts and routes matches that were not moved yet

Multiple subsequences on one parent: If more than one subsequence’s conditions match the same contact, the oldest subsequence (by create date) wins. Design mutually exclusive rules when you need precise splits (for example Interested → Subsequence A, Not Interested → Subsequence B).

After routing: The contact is finished in the parent campaign and continues in the subsequence copy. Status from the parent is preserved on the new copy where applicable.

Build the steps (including a wait before the first email)

1. Open the subsequence and click Steps.
2. New subsequences start with Step 1 as a Wait step (default 1 Days). Adjust the wait value and unit (Minutes, Hours, Days) in the step list on the left.
3. On Step 1, open the Condition dropdown if you need to change the step type. Subsequences can select Wait as the first step type (not available on parent campaigns).
4. Click Add Step below the wait to add your first email or other action step.
5. Write the email body. On the first email, leave Reply in their thread on (the default) to continue the conversation from the parent campaign; turn it off to start a new email with its own subject.
6. Click Save.

Subsequences can't move contacts on to another campaign: Move To Another Campaign and Route by Status steps aren't available in a subsequence (subsequences are one level deep).

Why use a leading wait: Delays the first subsequence touch after routing—for example wait 2 days after someone is marked Interested before the follow-up email sends.

When a routed contact enters: They land on the first step in sequence order. If that step is Wait, they wait until it's over before the next step becomes due. If the first step is an email, sending follows the schedule as usual.

Set the schedule

A subsequence sends on the parent campaign's days, hours and timezone, and follows any change you make to the parent's schedule.

1. Open the subsequence and click Schedule.
2. To give it its own schedule, turn Same as parent campaign off, then set the days, hours and timezone.
3. To go back to the parent's schedule, turn Same as parent campaign on. The parent's schedule is copied back right away.

Settings that come from the parent

A subsequence has no Settings tab. Its inboxes, tracking, sending rules (like risk levels and daily limits) and opt-out settings are the parent campaign's. They're copied when you create the subsequence and whenever you change them on the parent. To change them, open the parent campaign's Settings.

Turn a subsequence on or off

Routed contacts don't receive subsequence emails until the subsequence is on.

• On the subsequence, use the On/Off switch at the top right, next to the campaign name.
• Or, on the parent's Subsequences tab, use the On/Off switch on its row.

If SuperSend can't turn it on, the message says what to fix first (for example, add an email on its Steps tab, or an inbox on the parent campaign). The subsequence's Stats tab lists everything under Subsequence Details.

Duplicate a subsequence

1. Open the parent campaign and click the Subsequences tab.
2. Click Duplicate on the subsequence's row.

The copy is named "{name} (Copy)" and has the same trigger, steps and schedule. It starts Off; rename it on its Trigger tab. Duplicate shows while the parent has fewer than 3 subsequences.

Same inbox, same thread

Subsequence emails come from the inbox the contact was already talking to, in the same thread:

• Inboxes: A subsequence uses the parent campaign's inboxes. Add or remove inboxes on the parent; subsequences follow automatically. Each routed contact keeps their inbox (and LinkedIn account) from the parent.
• First email: With Reply in their thread on, the first email goes out as a reply to the newest message in their thread—including a reply you sent by hand from Super Inbox—with the thread's subject (Re: …).
• No thread to continue: If that inbox never emailed them (for example the inbox was removed from the parent or disabled), the first email starts a new thread from another parent inbox, using the parent campaign's first email subject.
• Later emails reply in the same thread like any follow-up.

Replies, status, and routing

A common pattern:

1. Parent sequence sends.
2. Contact replies in Super Inbox.
3. Reply is categorized (for example as Interested) or the contact is marked Replied.
4. The matching subsequence's trigger fires.
5. Contact routes to the subsequence and, if configured, waits on Step 1 before the first follow-up email.

Notes:

• The reply appears in the inbox thread right away.
• Replied and status updates on the contact record may take a short moment after categorization finishes.
• Reply Contains Text only matches when SuperSend has reply body text available (typically right after an inbound reply is processed). You must enter non-empty text before the trigger saves — an empty Reply Contains field will not save.
• Lead Activity rules match when the contact’s open/click/replied flags are set on the parent copy. Opened Email and Clicked Email are evaluated when tracking records the first open or click—even if that happens days after the parent email was sent.

How engagement shows on parent vs subsequence

Parent and subsequence are separate contact records:

• If someone replies on the parent before routing, Replied shows on their parent contact.
• After routing, they have a new copy in the subsequence with a fresh engagement row (opens, clicks, replied reset for that copy).
• If they reply after routing—anywhere in the thread—Replied shows on the subsequence contact and the subsequence stops, like any sequence. The reply that caused the move does not stop it.
• An out-of-office reply after routing pauses the subsequence; an unsubscribe stops both.
• Replies you send yourself from Super Inbox don't stop the subsequence; its next email replies under yours.

This keeps parent history accurate and subsequence follow-up tracking separate.

Navigate between parent and subsequence

• The parent's Subsequences tab lists its subsequences, each with its trigger (for example "When status is Interested, starts 3 days later"), how many contacts are in it now, contacted and replies, and On/Off, Open, Duplicate and Delete.
• From a subsequence, use Back to {parent name} above the campaign title to return to that list.
• Subsequence campaigns show a Subsequence badge next to the name.

See where each contact is

On the parent campaign's Contacts tab, a contact who moved to a subsequence shows where they are in it now, in the Current Step column, for example:

• In Interested follow-up · Waiting: on the subsequence's leading wait.
• In Interested follow-up · Step 1 (Email): the step they're on.
• Interested follow-up · Replied or · Finished: done with the subsequence.

The subsequence name links to its contacts. To list only some of them:

1. Open Filters.
2. Add Subsequence, pick Equal To (or Does Not Include), and choose the subsequence.

Routed to Subsequence equals Yes lists everyone who moved to any subsequence, and adds the Routed to, Routed on and Status then columns.

Open a routed contact to see a Routed to {subsequence} banner with a link to that subsequence. On the campaign Dashboard, the Finished tile notes how many contacts were routed to subsequences when that count is greater than zero.

In Super Inbox:

• A conversation with a contact who moved to a subsequence shows a ↳ {subsequence} tag in the list, on the Email and LinkedIn tabs. A LinkedIn conversation is linked to its contact once they reply.
• In the thread, each email the subsequence sent is labelled {parent} › {subsequence}.
• In the inbox Filters, subsequences are listed as {parent} › {subsequence}. Filtering by one shows the conversations of every contact who moved to it, including before it has sent anything.

Expected Result

• Up to 3 subsequences per parent campaign (one level deep—subsequences cannot have their own subsequences).
• Subsequences are listed on the parent campaign's Subsequences tab and do not appear in the main team Campaigns list.
• New subsequences start Off until you turn them on.
• The trigger defaults to Marked As Status → Interested; rules combine with Or logic.
• Saving the trigger can route existing matching parent contacts who were not moved yet.
• Subsequence Steps can start with Wait then email; routed contacts honor that wait before the next step.
• Subsequence emails come from the inbox each contact was already talking to, and the first email (with Reply in their thread on) replies in their existing thread.
• A reply in that thread after routing stops the subsequence.
• A subsequence follows the parent's inboxes and settings, and its schedule unless you give it its own.
• Contacts moved to a subsequence show Routed from: on their subsequence contact card with a link back to the parent.
• On the parent's Contacts tab, each routed contact shows their subsequence and step, and the Subsequence filter lists who is in each one.
• In Super Inbox, their conversations are tagged with the subsequence, and its emails are labelled {parent} › {subsequence}.

Troubleshooting

• Issue: Subsequences tab missing on a campaign.

Fix: Your organization may not have subsequences turned on yet. Contact your SuperSend admin or support. If you're viewing a subsequence (look for the Subsequence badge), use Back to {parent name}: subsequences can't have their own.

• Issue: Cannot create more than three subsequences.

Fix: Delete an existing subsequence on the parent's Subsequences tab (use Delete on the row), then create a new one. The limit is three per parent.

• Issue: Contact should have routed but did not.

Fix: Confirm they are still on the parent campaign (not already routed). Check the Trigger tab on the intended subsequence—status, Replied, reply text, and activity must match. If multiple subsequences could match, remember the oldest subsequence wins. Save the trigger again to re-check parent contacts.

• Issue: Contact routed to the wrong subsequence.

Fix: Review Or rules on each subsequence and create order—earlier-created subsequences take priority when several match. Tighten rules so only one subsequence should match per outcome.

• Issue: Reply Contains Text never matches.

Fix: Ensure the phrase is non-empty and appears in the reply body. Routing runs when the reply is processed; very short or empty phrases will not match.

• Issue: A subsequence isn't in the Move To Another Campaign list.

Fix: This is expected. Contacts enter a subsequence through its Trigger, which keeps them on the same inbox and thread. Move steps send contacts to other campaigns.

• Issue: Contact routed to subsequence but no emails are sending.

Fix: Confirm the subsequence is On (switch at the top right of the subsequence). Confirm the parent campaign has inboxes and the subsequence has an email in its Steps. Check Schedule: it follows the parent's days and hours unless you gave it its own. If Step 1 is Wait, the first email waits until that duration elapses.

• Issue: The On/Off switch won't turn on.

Fix: The message says what to fix first. The subsequence's Stats tab lists everything under Subsequence Details.

• Issue: Subsequence email started a new thread instead of replying.

Fix: Check that Reply in their thread is on for the first email step. A new thread is also expected when the contact's original inbox was removed from the parent campaign or is disabled, or when that inbox never emailed them.

• Issue: Cannot add inboxes or change tracking, sending rules or opt-outs on a subsequence.

Fix: This is expected. Subsequences use the parent campaign's inboxes and settings; change them on the parent and the subsequences follow.

• Issue: The subsequence sends on different days or hours than the parent.

Fix: It has its own schedule. On its Schedule tab, turn Same as parent campaign on.

• Issue: Cannot find Wait on step 1 of a parent campaign.

Fix: Wait as the first step type is only available on subsequence campaigns. Parent campaigns insert wait steps automatically before later actions; open the subsequence Steps to configure a leading wait.

• Issue: Reply visible in Super Inbox but Replied not on the contact yet.

Fix: Wait a few seconds for reply categorization to finish, then refresh the contact sidebar. Replied updates after that process completes.

• Issue: Replied on subsequence but not on the parent contact (or the reverse).

Fix: This is expected. Each campaign copy tracks its own Replied state: replies before routing count on the parent, replies after routing count on the subsequence.

Related Articles

• Edit Sequence Steps
• Campaigns Overview
• Campaign Contact States Explained
• Work Conversations in Super Inbox

Updated on: 20/10/2026