Subsequences

Purpose

Subsequences are follow-up campaigns linked to a parent campaign. Use them when you want a separate sequence for contacts who match specific signals—for example contacts marked Interested, contacts who Replied, or contacts who open or click a parent email.

Each routed contact gets a fresh copy in the subsequence (engagement counters reset) while SuperSend keeps a trail back to the parent. You configure who enters on the subsequence Entry Conditions tab, and what they receive on the subsequence Sequence tab—including an optional Wait step before the first email.

Prerequisites

• Subsequences available under campaign Settings (contact SuperSend support if you do not see it)
• Permission to update campaigns
• A parent campaign with a sequence already built

Steps

Create a subsequence in Settings

1. Open the parent campaign.
2. Click Settings in the campaign navigation.
3. In the settings sidebar, select Subsequences.
4. Click Add Subsequence (or Create First Subsequence if the list is empty).
5. Enter a name and click Create Subsequence.

New subsequences are created in the Not running state. Turn the subsequence on before you expect it to send (see Activate a subsequence below).

Create a subsequence from a Move To Another Campaign step

1. Open the parent campaign Sequence.
2. Add or edit a Move To Another Campaign step.
3. Next to the Campaign field, click + New subsequence.
4. Name the subsequence and click Create Subsequence—it is selected automatically as the move target.

Activate a subsequence

Routed contacts will not receive subsequence emails until the subsequence is running.

1. Open the subsequence (from the parent campaign tabs or Back to link).
2. Click Settings.
3. Select Campaign in the settings sidebar.
4. Turn Campaign On/Off on.

Confirm the badge next to the campaign name shows Active (not Not running). Then configure Senders, Schedule, Entry Conditions, and Sequence before you rely on routing.

Configure entry conditions

Entry conditions live on the subsequence, not the parent. They decide when a contact in the parent campaign is copied into this subsequence. Routing can happen from any parent step.

1. Open the subsequence.
2. Click Settings, then select Entry Conditions in the settings sidebar.

   
   

   
   Shortcut: From the subsequence Sequence tab, click Entry Conditions in the page header.
3. Review or edit the Conditions list. Each row is one rule; multiple rows are combined with Or (any match routes the contact).
4. Click Add Condition to add another Or rule.
5. Click Remove on a row to delete an extra rule (at least one condition always remains).
6. Changes save automatically after you edit a field.

Condition types (exact labels in the UI):

Default for new subsequences: Marked As Status → Interested.

When routing is evaluated:

• Status is updated (manually, via Super Inbox, or AI categorization after a reply)
• A reply is received or the contact is marked Replied
• The contact opens or clicks a tracked parent email (first open/click only)
• You save Entry Conditions on the subsequence—SuperSend re-checks eligible parent contacts and routes matches that were not moved yet

Multiple subsequences on one parent: If more than one subsequence’s conditions match the same contact, the oldest subsequence (by create date) wins. Design mutually exclusive rules when you need precise splits (for example Interested → Subsequence A, Not Interested → Subsequence B).

After routing: The contact is finished in the parent campaign and continues in the subsequence copy. Status from the parent is preserved on the new copy where applicable.

Build the subsequence sequence (including wait before first email)

1. Open the subsequence and go to Sequence.
2. Use Entry Conditions in the sequence page header (Simple or Advanced builder) when you need to change who enters from the parent campaign.
3. New simple subsequences start with Step 1 as a Wait step (default 1 Days). Adjust the wait value and unit (Minutes, Hours, Days) in the step list on the left.
4. On Step 1, open the Condition dropdown if you need to change the step type. Subsequences can select Wait as the first step type (not available on parent campaigns).
5. Click Add Step below the wait to add your first email or other action step.
6. Complete subject/body (for email steps), Senders, and Schedule, then click Save on the sequence.

Why use a leading wait: Delays the first subsequence touch after routing—for example wait 2 days after someone is marked Interested before the follow-up email sends.

When a routed contact enters: They land on the first step in sequence order. If that step is Wait, they wait until wait_time_end_at before the next step becomes due. If the first step is an email, sending follows your schedule as usual.

Replies, status, and routing

A common pattern:

1. Parent sequence sends.
2. Contact replies in Super Inbox.
3. Reply is categorized (for example as Interested) or the contact is marked Replied.
4. Entry Conditions on the matching subsequence fire.
5. Contact routes to the subsequence and, if configured, waits on Step 1 before the first follow-up email.

Notes:

• The reply appears in the inbox thread right away.
• Replied and status updates on the contact record may take a short moment after categorization finishes.
• Reply Contains Text only matches when SuperSend has reply body text available (typically right after an inbound reply is processed). You must enter non-empty text before conditions save — an empty Reply Contains field will not save.
• Lead Activity rules match when the contact’s open/click/replied flags are set on the parent copy. Opened Email and Clicked Email are evaluated when tracking records the first open or click—even if that happens days after the parent email was sent.

How engagement shows on parent vs subsequence

Parent and subsequence are separate contact records:

• If someone replies on the parent before routing, Replied shows on their parent contact.
• After routing, they have a new copy in the subsequence with a fresh engagement row (opens, clicks, replied reset for that copy).
• If they reply on the subsequence, Replied shows on the subsequence contact—not on the parent copy left behind.

This keeps parent history accurate and subsequence follow-up tracking separate.

Navigate between parent and subsequence

• From a subsequence, use Back to {parent name} under the campaign title.
• From the parent, open a subsequence from the tabs on the right side of the campaign navigation bar (hover truncated names for the full title).
• Subsequence campaigns show a Subsequence badge next to the name.

Subsequences are managed from the parent campaign’s Settings → Subsequences. If you open Subsequences settings while viewing a subsequence itself, SuperSend redirects you to Entry Conditions for that subsequence.

View routed contacts on the parent campaign

1. Open the parent campaign and go to Contacts.
2. Open Advanced Filters and add Routed to Subsequence equals Yes (or use a dashboard link that opens this view).
3. The table shows Routed to, Routed on, and Status then columns.
4. Open a routed contact to see a Routed to {subsequence} banner with a link to that subsequence.

On the campaign Dashboard, the Finished tile notes how many contacts were routed to subsequences when that count is greater than zero.

Expected Result

• Up to 3 subsequences per parent campaign (one level deep—subsequences cannot have their own subsequences).
• Subsequences appear as tabs on the parent campaign nav (right-aligned) and do not appear in the main team Campaigns list.
• New subsequences start Not running until you turn Campaign On/Off on.
• Entry Conditions default to Marked As Status → Interested; rules combine with Or logic.
• Saving Entry Conditions can route existing matching parent contacts who were not moved yet.
• Subsequence Sequence can start with Wait then email; routed contacts honor that wait before the next step.
• Contacts moved to a subsequence show Routed from: on their subsequence contact card with a link back to the parent.
• On the parent, routed contacts appear when filtered by Routed to Subsequence, with destination, route date, and status at time of routing.
• Subsequences can be edited, sequenced, and managed like normal campaigns once activated.

Troubleshooting

• Issue: Subsequences tab missing under Settings.

Fix: Your organization may not have subsequences turned on yet. Contact your SuperSend admin or support.

• Issue: Cannot create more than three subsequences.

Fix: Delete an existing subsequence under Settings → Subsequences (use Delete on the row), then create a new one. The limit is three per parent.

• Issue: Entry Conditions tab missing on a subsequence.

Fix: Confirm you opened a subsequence campaign (look for the Subsequence badge), not the parent. Confirm subsequences are enabled for your org.

• Issue: Contact should have routed but did not.

Fix: Confirm they are still on the parent campaign (not already routed). Check Entry Conditions on the intended subsequence—status, Replied, reply text, and activity must match. If multiple subsequences could match, remember the oldest subsequence wins. Save Entry Conditions again to trigger a re-check of parent contacts.

• Issue: Contact routed to the wrong subsequence.

Fix: Review Or rules on each subsequence and create order—earlier-created subsequences take priority when several match. Tighten rules so only one subsequence should match per outcome.

• Issue: Reply Contains Text never matches.

Fix: Ensure the phrase is non-empty and appears in the reply body. Routing runs when the reply is processed; very short or empty phrases will not match.

• Issue: Subsequence not available in the Move step dropdown.

Fix: Create the subsequence first (Settings → Subsequences or + New subsequence on the step).

• Issue: Contact routed to subsequence but no emails are sending.

Fix: Open the subsequence and confirm it shows Active, not Not running (Settings → Campaign → Campaign On/Off). Confirm Senders, Schedule, and sequence steps are configured. If Step 1 is Wait, the first email waits until that duration elapses.

• Issue: Cannot find Wait on step 1 of a parent campaign.

Fix: Wait as the first step type is only available on subsequence campaigns. Parent campaigns insert wait steps automatically before later actions; open the subsequence Sequence to configure a leading wait.

• Issue: Contact lost status after moving to a subsequence.

Fix: Confirm the move target is a subsequence linked to the parent, not an unrelated campaign. Subsequence moves preserve status on the new copy; moves to other campaigns do not.

• Issue: Reply visible in Super Inbox but Replied not on the contact yet.

Fix: Wait a few seconds for reply categorization to finish, then refresh the contact sidebar. Replied updates after that process completes.

• Issue: Replied on subsequence but not on the parent contact (or the reverse).

Fix: This is expected. Each campaign copy tracks its own Replied state. Check the contact record for the campaign where the reply was sent.

Related Articles

• Edit Sequence Steps
• Campaigns Overview
• Campaign Contact States Explained
• Work Conversations in Super Inbox

Updated on: 01/07/2026