Articles on: Campaigns

Subsequences

Subsequences


Purpose


Subsequences are follow-up campaigns linked to a parent campaign. Use them when you want a separate sequence for contacts who reach a certain point—for example, contacts marked Interested or contacts who hit a Move To Another Campaign step. Each contact gets a fresh copy in the subsequence while you can still see how they were routed from the parent.


Prerequisites


  • Subsequences available under campaign Settings (contact SuperSend support if you do not see it)
  • Permission to update campaigns
  • A parent campaign with a sequence already built


Steps


Create a subsequence in Settings


  1. Open the parent campaign.
  2. Click Settings in the campaign navigation.
  3. In the settings sidebar, select Subsequences.
  4. Click Add Subsequence (or Create First Subsequence if the list is empty).
  5. Enter a name and click Create Subsequence.


New subsequences are created in the Not running state. Turn the subsequence on before you expect it to send (see Activate a subsequence below).


Create a subsequence from a Move To Another Campaign step


  1. Open the parent campaign Sequence.
  2. Add or edit a Move To Another Campaign step.
  3. Next to the Campaign field, click + New subsequence.
  4. Name the subsequence and click Create Subsequence—it is selected automatically as the move target.


Activate a subsequence


Routed contacts will not receive subsequence emails until the subsequence is running.


  1. Open the subsequence (from the parent campaign tabs or Back to link).
  2. Click Settings.
  3. Select Campaign in the settings sidebar.
  4. Turn Campaign On/Off on.


Confirm the badge next to the campaign name shows Active (not Not running). Configure Senders, Schedule, and your Sequence the same way you would for any campaign.


Route contacts to a subsequence by status (Simple Sequence)


  1. Open the parent campaign Sequence (Simple Sequence builder).
  2. Add or change a step type to Route to Subsequence.
  3. Choose the status (for example Interested) and select the target subsequence.
  4. Save the sequence.


When routing happens: A contact moves to the subsequence when their status matches what you configured—for example when they are marked Interested and reach that step, or when their status is set to Interested while that routing rule applies (including from Super Inbox after a reply is categorized). Contacts who do not match continue on the parent sequence. After routing, they are finished in the parent and continue in the subsequence copy.


Route contacts with If Node (Advanced Sequence)


  1. Open the parent campaign Sequence (Advanced / flow builder).
  2. Add an If node and set Condition Type to Status.
  3. Choose the status value (for example Interested) and connect the True path to a Move To Another Campaign node targeting your subsequence.
  4. Connect the False path to the next step in your main sequence.


The same status-matching behavior applies as in Simple Sequence: matching contacts route to the subsequence when the condition is met or when their status is updated to match.


Route contacts with Move To Another Campaign


  1. In the parent sequence, configure Move To Another Campaign to target a subsequence.
  2. When a contact hits that step, SuperSend copies them into the subsequence and marks them finished in the parent.
  3. Status (such as Interested) is carried over to the subsequence copy.


Replies, status, and routing


A common pattern is: parent sequence sends → contact replies in Super Inbox → reply is categorized (for example as Interested) → contact routes to your Interested subsequence.


  • The reply appears in the inbox thread right away.
  • Replied and status updates on the contact record may take a short moment after categorization finishes.
  • Routing uses the status rules you set in the parent sequence, so make sure your Route to Subsequence or If + Move setup matches the status you care about.


How engagement shows on parent vs subsequence


Parent and subsequence are separate contact records:


  • If someone replies on the parent before routing, Replied shows on their parent contact.
  • After routing, they have a new copy in the subsequence with a fresh engagement row (opens, clicks, replied reset for that copy).
  • If they reply on the subsequence, Replied shows on the subsequence contact—not on the parent copy left behind.


This keeps parent history accurate and subsequence follow-up tracking separate.


Navigate between parent and subsequence


  • From a subsequence, use Back to {parent name} under the campaign title.
  • From the parent, open a subsequence from the tabs on the right side of the campaign navigation bar (hover truncated names for the full title).
  • Subsequence campaigns show a Subsequence badge next to the name.


Subsequences are managed from the parent campaign’s Settings → Subsequences. If you open Subsequences settings on a subsequence itself, you’ll see a link to manage them on the parent.


View routed contacts on the parent campaign


  1. Open the parent campaign and go to Contacts.
  2. Open Advanced Filters and add Routed to Subsequence equals Yes (or use a dashboard link that opens this view).
  3. The table shows Routed to, Routed on, and Status then columns.
  4. Open a routed contact to see a Routed to {subsequence} banner with a link to that subsequence.


On the campaign Dashboard, the Finished tile notes how many contacts were routed to subsequences when that count is greater than zero.


Expected Result


  • Up to 3 subsequences per parent campaign (one level deep—subsequences cannot have their own subsequences).
  • Subsequences appear as tabs on the parent campaign nav (right-aligned) and do not appear in the main team Campaigns list.
  • New subsequences start Not running until you turn Campaign On/Off on.
  • Contacts moved to a subsequence show Routed from: on their subsequence contact card with a link back to the parent.
  • On the parent, routed contacts appear when filtered by Routed to Subsequence, with destination, route date, and status at time of routing.
  • Subsequences can be edited, sequenced, and managed like normal campaigns once activated.


Troubleshooting


  • Issue: Subsequences tab missing under Settings.

Fix: Your organization may not have subsequences turned on yet. Contact your SuperSend admin or support.


  • Issue: Cannot create more than three subsequences.

Fix: Delete an existing subsequence under Settings → Subsequences (use Delete on the row), then create a new one. The limit is three per parent.


  • Issue: Subsequence not available in the Move step dropdown.

Fix: Create the subsequence first (Settings → Subsequences or + New subsequence on the step).


  • Issue: Contact routed to subsequence but no emails are sending.

Fix: Open the subsequence and confirm it shows Active, not Not running (Settings → Campaign → Campaign On/Off). Also confirm Senders, Schedule, and sequence steps are configured.


  • Issue: Contact lost status after moving to a subsequence.

Fix: Confirm the move target is a subsequence linked to the parent, not an unrelated campaign. Subsequence moves preserve status on the new copy; moves to other campaigns do not.


  • Issue: Reply visible in Super Inbox but Replied not on the contact yet.

Fix: Wait a few seconds for reply categorization to finish, then refresh the contact sidebar. Replied updates after that process completes.


  • Issue: Replied on subsequence but not on the parent contact (or the reverse).

Fix: This is expected. Each campaign copy tracks its own Replied state. Check the contact record for the campaign where the reply was sent.




Updated on: 20/06/2026

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