Edit Sequence Steps
Edit Sequence Steps
Availability: LinkedIn is available on every SuperSend plan, including new accounts. Starter includes 1 LinkedIn sender, Growth includes 2, and Scale includes 5. Extra LinkedIn accounts are $29/month each.
Purpose
Your sequence is where you build the actual messages and timing of your campaign. This article explains how to add, edit, and organize steps in a simple sequence — including all available step types, how to use personalization variables, and how to set up A/B variants.
Navigate to the Sequence
- Open a campaign.
- Click Sequence in the campaign navigation (the tab at the top of the campaign view).
For a simple sequence, you see a two-panel layout: a vertical step list on the left and a step editor on the right. For a complex sequence, you see the visual canvas.
This article covers simple sequences. For complex sequence editing, see Simple vs Complex Sequences.
Add a New Step
At the bottom of the step list on the left, click the dashed + Add Step button.
By default, a new step is created as an Email step. To change the step type, use the message type dropdown on the step card.
Available Step Types
When you click the step type dropdown on any step, you'll see:
Email
A standard email step with subject line and body.
LinkedIn — Profile Visit
SuperSend visits the contact's LinkedIn profile on your behalf. No message is sent. Useful as a "warm signal" before a connection request.
LinkedIn — Like Recent Post
Likes the contact's most recent LinkedIn post. Another warm signal step.
LinkedIn — Connection (No Message)
Sends a blank connection request to the contact on LinkedIn.
LinkedIn — Connection (With Message)
Sends a connection request with a personalized note (up to LinkedIn's character limit).
LinkedIn — Message (Must Be Connected)
Sends a direct LinkedIn message. Only works if the contact has already accepted a connection request (or you're already connected).
LinkedIn — InMail
Sends a LinkedIn InMail. Works even if not connected, but requires InMail credits on the LinkedIn account.
Move To Another Campaign
Removes the contact from this campaign and adds them to another campaign you specify. Useful when a contact completes a prospecting sequence and you want to move them to a different nurture campaign.
Add a Wait/Delay Step
Wait steps control the time between message steps. When you add a new step, it automatically includes a wait before it. You can edit the wait by clicking the delay step card and changing:
- The number (1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 12, 24, 48, 72, 168)
- The unit (Minutes, Hours, or Days)
The most common setting is 3–5 days between email steps.
The "Day N" label on each step reflects the cumulative wait time from the start of the sequence. SuperSend calculates this automatically as you add and reorder steps.
The "Wait Until Connected" Step
This is a specialized step specifically for LinkedIn follow-ups. When placed in the sequence, it pauses each contact at that point until they've accepted your LinkedIn connection request. Once they accept, the sequence resumes from that step.
The step has one option: "Wait infinitely (until connected)."
- When checked: the contact waits indefinitely until they accept. They never time out.
- When unchecked: a Maximum wait time field appears. If the contact doesn't connect within that time, the sequence moves on anyway.
Edit an Email Step
Select an email step from the left panel. The right panel shows the email editor.
Subject Line
Type your subject. Use {{ to trigger the variable autocomplete dropdown — it shows all available contact fields and sender fields you can insert. For example, {{first_name}} inserts the contact's first name.
Body
When HTML is selected, the visual email builder opens. Build multi-section marketing emails with blocks (text, headings, buttons, images, columns, dividers, footer). Use the toolbar to switch between Edit, Preview, and Code modes. Desktop and mobile preview widths are available in Preview.
- Type
/in the canvas to insert blocks. - Use the right Page style panel for background colors, content width, and link colors.
- Code mode shows the generated HTML (read-only) with
{{variables}}preserved. - Existing TinyMCE HTML opens in raw HTML mode. Switch to Visual Builder to start fresh (HTML is not auto-converted).
When Plain text is selected, a textarea is used instead.
Same {{ variable autocomplete works in the body where supported. Liquid conditionals ({%if %}) work best in plain text mode or legacy HTML mode.
Personalization variables available:
- Contact fields:
{{first_name}},{{last_name}},{{company_name}},{{title}},{{city}}, etc. - Custom variables from your campaign's contact config.
- Sender fields:
{{senderName}},{{senderFirstname}},{{senderEmail}},{{signature}}
Conditional variables: Type {%if to trigger the conditional autocomplete for liquid-style conditionals (e.g., {%if first_name %}Hi {{first_name}}{%else%}Hi there{%endif%}).
Send as reply toggle
On follow-up email steps (not the first email), the top-right of the editor — next to Attach — shows a toggle labeled As Reply or As New Message. Turn it on to thread this step as a reply to the previous email (subject prefixed with "Re:"). Turn it off to send as a new message. The first email cannot be a reply, so it has no toggle. Most sequences keep follow-up steps as replies.
Attachments
You can attach files up to 25MB per file. Click the attachment icon in the editor toolbar. You can also use a custom attachment variable to reference attachments that differ per contact.
A/B/C/D Variants
Each email step supports up to 4 variants (A, B, C, D). Tabs at the top of the email editor let you switch between them.
Each variant has its own subject and body. SuperSend randomly distributes contacts across active variants. This is useful for testing subject lines or different messaging angles within the same step.
To add a variant: click the B, C, or D tab. The tab activates and you can write content for that variant.
Saving Changes
The header bar shows a Save button and an "Unsaved changes" badge in orange when you have edits that haven't been saved yet.
Click Save to save. SuperSend also shows the last saved timestamp: "Last saved [date/time]."
Changes take effect immediately for contacts that haven't reached that step yet. Contacts already past a step in the sequence are not affected by edits to that step.
Delete a Step
Each step card (except the first step and wait steps) has a trash icon button. Click it and confirm in the dialog: "Are you sure you want to delete this step?"
Deleted steps cannot be recovered. Contacts already past the deleted step are unaffected.
Reordering Steps
Steps in a simple sequence are ordered by their position in the list. You can reorder steps by dragging them. The Day N labels update automatically.
Note: reordering a step that contacts are currently waiting on may cause unexpected timing. It's best to reorder steps before launching or when no contacts are mid-sequence.
Expected Result
Your sequence has at least one email step with subject and body content, wait delays between steps, and variables that match your contact fields. The "Last saved" timestamp is current.
Troubleshooting
- Issue: Variable doesn't insert correctly — shows
{{first_name}}literally in sent emails.
Fix: Confirm the contact has a value for that field. If the field is empty, use a conditional fallback: {%if first_name %}{{first_name}}{%else%}there{%endif%}.
- Issue: "Unsaved changes" badge keeps appearing after saving.
Fix: Click Save explicitly. Auto-save only triggers on certain actions — don't rely on it.
- Issue: A/B variant isn't showing results in the analytics.
Fix: Variants only appear in analytics after enough contacts have been sent to generate statistically meaningful data.
- Issue: You want a follow-up to send as a new message, not in the same thread.
Fix: Select the follow-up email step (step 2 or later). Next to Attach, use the As Reply toggle to switch it to As New Message. Click Save. The first email has no toggle because it cannot reply to a previous step.
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Updated on: 25/10/2026
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