Articles on: Email

Liquid syntax / variable replacement / variable defaults

Here's an example of how you can use a default text when a variable may not be available for every prospect.

For example, you have a first_name variable but for only 50% of you prospect list, you could use the following to set a default in case you don't have a first_name for a prospect:

{{ first_name | default: "there" }}

Updated on: 22/11/2024

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