Articles on: Super Inbox

Inbox Reply Link Tracking

Inbox Reply Link Tracking


Purpose


Inbox Reply Link Tracking wraps URLs in your Super Inbox outbound email replies with trackable redirect links. When a recipient clicks a link you sent, SuperSend records the click so your team can see engagement on application pages, booking links, and other destinations.


Phase 2 (current) adds:


  • Campaign rollup — clicks on inbox reply links attributed to a campaign now appear in the Campaign Dashboard as Reply Link Clicks, distinct from sequence-step link clicks.
  • UTM attribution — SuperSend appends configurable UTM parameters to the destination URL at redirect time, so your analytics tools (Google Analytics, Mixpanel, HubSpot, Salesforce) automatically attribute site visits back to the originating campaign and reply.


Use this when you need attribution on manual inbox replies (not just campaign sequence emails).


Prerequisites


  • Access to Super Inbox
  • Organization admin access (to set the org default)
  • Team admin permissions (to configure team inbox settings)
  • Feature flag inbox_link_tracking enabled for your organization (contact SuperSend support or Internal Admin if you do not see the settings)


How It Works


  1. You send an email reply from Super Inbox (HTML or plain text).
  2. If link tracking is enabled, SuperSend rewrites http(s) URLs in the message body before send.
  3. The recipient clicks a wrapped link. SuperSend records the click and, if UTM attribution is enabled, appends UTM parameters to the destination URL before redirecting.
  4. SuperSend records the click with conversation, message, contact, sender, and campaign context.
  5. If the link is attributed to a campaign:
  • Campaign.reply_link_clicks is incremented (deduplicated per contact per day).
  • Event.reply_link_clicks on the originating sequence step is incremented.
  • Contact.reply_link_clicked is set to true.
  • A reply_link_click campaign-scoped webhook is emitted.
  1. Clicks appear in the conversation thread, contact activity sidebar, team Link Activity feed, and Campaign Dashboard.


Tracked: Links in <a href="..."> tags and bare https:// / http:// URLs in the message body.


Not tracked: mailto:, tel:, javascript:, data:, and # anchor links.


Deduplication: Campaign counters are incremented at most once per (contact, link, UTC calendar day) to filter out prefetcher/security scanner noise.




Organization default (org admins)


  1. Go to Organization → Admin → System tab.
  2. Under Inbox Reply Link Tracking, toggle Track links in inbox replies.
  3. This is the default for all teams unless a team overrides it.


Team override (team admins)


  1. Open Super Inbox.
  2. Click the Settings icon (⚙️) in the sidebar.
  3. Open the Link Tracking tab (visible when the feature flag is enabled).
  4. Toggle Track links in inbox replies to force on or off for this team.
  5. Click Save at the bottom.
  6. Use Reset to organization default to clear a team override.


Campaign override


  1. Open a campaign and go to Settings → Link Tracking tab.
  2. Toggle Track links in inbox replies to override the team setting for this campaign only.



UTM Attribution


What it does


When UTM attribution is enabled, SuperSend appends UTM parameters to the destination URL at redirect time. For example:


https://your-site.com/pricing
  → https://your-site.com/pricing?utm_source=supersend&utm_medium=inbox_reply&utm_campaign=q3-outreach&utm_content=founder%40acme.com&utm_term=step_2


This allows Google Analytics, Mixpanel, HubSpot, and other tools to attribute the site visit back to the originating SuperSend campaign and reply.


Enable UTM attribution


When enabled, SuperSend automatically appends analytics tags to the destination URL when someone clicks a tracked link. You do not type anything in the template box for this to work — leave it empty to use the default below.


Default template (applied automatically when the custom field is empty):


utm_source=supersend&utm_medium=inbox_reply&utm_campaign={{campaign_slug}}&utm_content={{sender_email}}&utm_term=step_{{sequence_step}}


Only fill in a custom template if your analytics team (Google Analytics, HubSpot, etc.) requires specific parameter names.


Org level (default for all teams):


  1. Go to Admin → System → Inbox Reply Link Tracking → UTM Attribution.
  2. Toggle Append UTM parameters to tracked links.
  3. Optionally customize the UTM template.


Team level (override):


  1. Open Super Inbox → Settings → Link Tracking → UTM Attribution.
  2. Toggle on to override the org default for this team.
  3. Optionally enter a custom UTM template (leave blank to inherit from org).


Campaign level (override):


  1. Open a campaign → Settings → Link Tracking.
  2. Toggle Append UTM parameters to override team/org for this campaign.
  3. Optionally enter a campaign-specific UTM template.


Default UTM template


utm_source=supersend&utm_medium=inbox_reply&utm_campaign={{campaign_slug}}&utm_content={{sender_email}}&utm_term=step_{{sequence_step}}


Available tokens


Token

Description

{{campaign_id}}

Campaign UUID

{{campaign_slug}}

Slugified campaign name (lowercase, hyphens)

{{campaign_name}}

Full campaign name

{{sender_id}}

Sender UUID

{{sender_email}}

Sender email address

{{contact_id}}

Contact UUID

{{contact_email}}

Contact email address

{{conversation_id}}

Super Inbox conversation UUID

{{conversation_message_id}}

Conversation message UUID

{{sequence_step}}

Originating campaign sequence step number


Merge rules


  • If the destination URL already has utm_source, all UTM injection is skipped (respects customer-authored tracking on individual links).
  • Existing query parameters are preserved — UTMs are merged, never clobber existing params.
  • URL fragments (#section) are preserved after the UTMs.
  • Append ?ss_no_utm=1 to any specific URL to opt that link out of UTM injection (useful for webhook endpoints, signed URLs, etc.).



Campaign Dashboard


When a campaign has inbox reply link clicks, the Campaign Performance section shows a Reply Link Clicks stat card. This count is separate from sequence-step click counts.


The per-contact campaign event timeline also reflects reply link clicks.




In a conversation thread


Outbound messages that received link clicks show a Link clicked indicator on the message.


Contact sidebar


Open a conversation and view the contact sidebar Recent Activity section. Inbox link clicks appear alongside campaign events.



Super Inbox sidebar shows a Link Activity section with recent clicks across conversations.


V2 API


Use GET /v2/campaigns/:id/inbox-link-clicks to retrieve paginated click records with contact, sender, UTM-applied URL, and sequence step.


See Campaign API documentation for request parameters and response fields.



Settings Reference


Setting

Where

Description

Org default

Admin → System

Default tracking on/off for all teams

Team override

Super Inbox → Settings → Link Tracking

null = use org default; true / false = force for team

Campaign override

Campaign → Settings → Link Tracking

Per-campaign override of team setting

Org UTM default

Admin → System → UTM Attribution

Default UTM on/off + template for all teams

Team UTM override

Super Inbox → Settings → Link Tracking → UTM Attribution

Team UTM on/off + template override

Campaign UTM override

Campaign → Settings → Link Tracking

Per-campaign UTM on/off + template override

Tracking domain

Team / campaign tracking domain

Wrapped links use the team default track domain when set



Troubleshooting


Link Tracking tab missing


  • Confirm the inbox_link_tracking feature flag is enabled for your org.


Links not wrapping


  • Confirm org default or team/campaign override is on.
  • Replies must be sent from Super Inbox email conversations.
  • Only http:// and https:// URLs are wrapped.


UTMs not appearing on destination URL


  • Confirm UTM attribution is enabled at org, team, or campaign level.
  • Check that the destination URL does not already have utm_source — existing UTM params prevent injection.
  • Check that the URL does not contain ?ss_no_utm=1.


Reply Link Clicks stat not updating


  • Clicks are deduplicated per (contact, link, UTC calendar day). Multiple clicks by the same contact on the same link on the same day count as one.
  • The click must have CampaignId set on the tracked link (contact must be in the campaign).


No clicks showing


  • Clicks appear only after a recipient clicks a wrapped link.
  • Ensure migrations have been applied in your environment (self-hosted).





Updated on: 13/06/2026

Was this article helpful?

Share your feedback

Cancel

Thank you!