How Does the Blacklist Work in Super Send?

How Does the Blacklist Work in Super Send?

The blacklist feature in Super Send allows you to exclude specific emails or domains from receiving messages in your campaigns. Here’s how it functions and how you can use it effectively:

How to Add Emails or Domains to the Blacklist

Navigate to the Blacklist Page.
Add the email addresses or domains you want to exclude.
Save your changes.

How the Blacklist Works

Campaign-Level Functionality:
The blacklist operates at the campaign level, ensuring excluded contacts are not messaged within the specific campaign.

Last-Minute Check:
Super Send references the blacklist just before sending an email to verify if the contact is on the list.

Prevent Accidental Messaging:
Any email or domain on the blacklist will be skipped, ensuring compliance and preventing unwanted outreach.

When to Use the Blacklist

To exclude competitors, specific clients, or contacts who have opted out of communication.
To avoid sending emails to unresponsive or blocked domains.
To maintain compliance with email marketing regulations and best practices.


By leveraging the blacklist, you can maintain clean and targeted campaigns while ensuring no messages are sent to excluded contacts.

Updated on: 22/01/2025