How to Create a Drip Email for Recipients Who Opened More Than Twice

How to Create a Drip Email for Recipients Who Opened More Than Twice

With Super Send, you can easily create a drip email sequence targeting recipients based on their engagement, such as whether they opened your email more than twice. Here’s how to utilize Super Send’s variables and logic to achieve this.

Step 1: Use Engagement Variables

Super Send provides the {{hasOpened}} and {{hasClicked}} variables to determine a prospect’s engagement:

• {{hasOpened}}: Returns true if the prospect has opened a previous email, false otherwise.
• {{hasClicked}}: Returns true if the prospect has clicked a link in a previous email, false otherwise.

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Step 2: Customize Your Email Using Logic

Use these variables in your email content to personalize messages based on engagement. Here’s an example:

{% if hasOpened == true %}
✅ You opened one of our previous emails!
{% else %}
❌ You did not open one of our previous emails!
{% endif %}

This logic allows you to send tailored messages to prospects depending on whether they’ve engaged with your emails before.

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Step 3: Apply Logic in Your Drip Campaign

1. Create a New Campaign:

• Go to the Campaigns section and start a new drip campaign.

2. Add the Engagement Logic:

• Use the {{hasOpened}} variable directly in your email template.

3. Segment Your Audience:

• Identify recipients who opened more than twice using the Filters feature in Super Send.
• Add these recipients to your drip campaign.

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Step 4: Monitor Campaign Performance

1. Track the results of your campaign in the Analytics section:

• Measure open rates, click-through rates, and conversions.

2. Refine your messaging and logic based on performance metrics.

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By leveraging Super Send’s engagement variables and dynamic content, you can create personalized and effective drip campaigns that resonate with your recipients.

Updated on: 21/01/2025