Articles on: Dynamic Images / Custom Images

Dynamic Images / Custom Images / Custom Video previews

Dynamic Images / Custom Images / Custom Video Previews

We’re excited to announce a powerful new Super Send feature: Personalized Images! These dynamic images allow you to use variables to customize visuals for each contact in your outbound campaigns. Whether it’s adding a prospect’s first name or personalizing a video thumbnail, these images can boost engagement and conversion rates.


What Are Personalized Images?



Personalized (or dynamic) images enable you to customize visuals by embedding variables like the recipient’s name, company, or any relevant details directly onto the image. For example:

Add a contact’s first name to an image.
Use dynamic placeholders like {{ first_name }} or {{ company_name }} to tailor the content for each contact.

Even if it seems cheesy, the numbers don’t lie—these images convert!


How to Create Personalized Images



Step 1: Add Variables



Use the following variables to embed custom text onto your images:

{{first_name}}
{{last_name}}
{{company_name}}
{{one_liner}}

These variables pull information directly from the contact data you upload.

Step 2: Set a Background



Choose a background image or a solid color.
Use the Unsplash integration to easily find high-quality images.
Optionally, darken the background to make text stand out.

Step 3: Add Text Layers



Create multiple text layers to add personalized messages.
Adjust the position and styling of each text layer for the best appearance.

Step 4: Add Image Layers



Overlay additional image elements (e.g., logos or icons).
Text layers will always remain on top to ensure visibility.



Using Your Personalized Image



Once your personalized image is ready, navigate to the Images Page.
Copy the variable snippet below the image preview.
Paste the snippet into your email sequence.

Super Send will automatically replace the variables (e.g., {{ first_name }}) with each contact’s specific information when sending the email.

Dynamic Image Capabilities



Dynamic Image Uploads



Want to go further? Use dynamic images to include unique visuals for each contact. Here’s how:

Upload a Placeholder Image:
Use a generic image (e.g., a photo of you holding a whiteboard).

Enable Dynamic Image Replacement:
Add a special "image" field to your contact list.
When you upload the list, this field will replace the placeholder image with a contact-specific visual.

Video Previews and Thumbnails



If you’ve seen tools like Lemlist use video previews, you can do the same in Super Send! Simply generate a thumbnail image (e.g., from YouTube) and add personalization elements using variables.

Why Personalized Images Work



Higher Engagement:
Catch your contact’s attention with tailored visuals.

Improved Conversion Rates:
Personal touches make your message feel more relevant.

Easy Setup:
Super Send makes creating and using personalized images simple and effective.



Ready to supercharge your campaigns? Start using personalized images in Super Send today!

Updated on: 22/01/2025

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