Articles on: Senders

Create and Use Sender Profiles

Create and Use Sender Profiles


Purpose


Sender profiles are how SuperSend ties together your email mailboxes, LinkedIn account, and Twitter/X account into a single "person" that campaigns can send from. This article walks through creating a profile, attaching all your connected accounts, and assigning it to a campaign.


What Is a Sender Profile?


A sender profile is a named container that holds:

  • Up to 1 LinkedIn account
  • Up to 1 Twitter/X account
  • Any number of email mailboxes


When a campaign is assigned to a profile, it uses the profile's email mailboxes for email steps, the profile's LinkedIn account for LinkedIn steps, and the profile's Twitter/X account for Twitter steps — all appearing to come from the same person.


For example: if you're doing outbound as "Sarah from Acme," Sarah's sender profile might contain 8 email mailboxes (for volume rotation), her LinkedIn, and her Twitter. Every campaign step surfaces as Sarah, regardless of which mailbox actually sends each email.


Prerequisites


Before creating a sender profile, you should have already:


You don't need all three to create a profile. An email-only profile is common and valid.


Create a Sender Profile


  1. In the left sidebar, click Senders.
  2. Click the Sender Profiles tab.
  3. Click Create Profile (top right).
  4. In the modal that appears, enter a Profile Name. Use something descriptive — typically the person's name and team, like "Curtis @ SuperSend" or "Outbound Mailbox Pool A."
  5. Click Save.


You'll see the profile appear in the table. It starts empty — no mailboxes, no social accounts yet.


Add Email Mailboxes to a Profile


  1. Click on the profile name to open the profile detail page.
  2. Click Add Mailboxes.
  3. A side modal shows all email mailboxes connected to your team. Select the ones you want this profile to send from.
  4. Click Add to attach them.


The profile now shows the number of mailboxes it contains. You can add or remove mailboxes at any time.


How email rotation works: When a campaign sends email steps from this profile, SuperSend distributes sends across all attached mailboxes according to each mailbox's daily limit. You do not choose which mailbox sends each email — that's automatic. This is intentional: spreading volume across many mailboxes protects deliverability.


Add LinkedIn to a Profile


  1. On the profile detail page, click the settings (gear) icon.
  2. The Sender Profile Settings modal opens. Click the Social Connections tab.
  3. Under LinkedIn, you'll see a search box. It shows all LinkedIn accounts your team has connected that aren't already attached to another profile.
  4. Find your LinkedIn account and click Connect.
  5. Click Save.


The LinkedIn account now shows as connected on the profile, with a green status indicator.


Important: A LinkedIn account can only be attached to one sender profile at a time. If you need to move it to a different profile, disconnect it from the current profile first.


If no accounts appear: Click Add LinkedIn Identity at the bottom of the LinkedIn section. This takes you to the Social tab on the Senders page where you can connect a new LinkedIn account (see Connect LinkedIn Account).


If a LinkedIn account shows as expired (red): The session has timed out. Click Reconnect on the account card to re-authenticate. This is expected periodically — LinkedIn sessions do expire.


Add Twitter/X to a Profile


  1. Follow the same steps as LinkedIn above, but use the X (Twitter) section in the Social Connections tab.
  2. Select an available Twitter/X account and click Connect.


Assign a Sender Profile to a Campaign


Once your profile is set up, connect it to a campaign:


  1. Open the campaign.
  2. Click Settings (gear icon in the campaign header).
  3. In the left sidebar of the settings page, click Senders.
  4. Use the sender profile dropdown to search for and select your profile.
  5. The profile appears as a card below the dropdown, showing its mailbox count, LinkedIn status, and Twitter/X status.


You can assign multiple sender profiles to the same campaign. If you do, SuperSend treats the combined pool of mailboxes and social accounts as the sending source.


To remove a profile from a campaign: Click the Remove Profile button on the profile card.


Rename or Delete a Sender Profile


  1. On the profile detail page, click the settings icon.
  2. On the General tab, edit the Name field.
  3. To delete the profile entirely, click Delete Sender Profile (bottom left of the modal). This does not delete the connected mailboxes or social accounts — they remain in your team and can be added to a different profile.


Sender Fallback Setting


On the General tab of profile settings, there's a toggle: Disabled Sender → Redirect to the Next Sender.


When this is on, if any mailbox or sender within the profile becomes disabled or inactive during a campaign, SuperSend automatically routes around it and continues sending from the remaining active senders. This prevents sequences from stalling because a single mailbox hits an error.


Expected Result


Your sender profile has mailboxes attached, optionally a LinkedIn and/or Twitter account, and it appears in the Senders tab of at least one campaign.


Troubleshooting


  • Issue: I connected a LinkedIn account but it doesn't appear in the profile's Social Connections tab.

Fix: The account may already be attached to another profile. Go to Senders → Social tab and check the LinkedIn identity's current assignment.


  • Issue: My sender profile shows 0 emails sent even though the campaign is running.

Fix: Check that the profile is assigned to the campaign in Settings → Senders, and that the attached mailboxes are active (Senders → Mailboxes tab).



Updated on: 17/03/2026

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