Campaigns Overview

Purpose

A campaign in SuperSend is the container for a complete outreach sequence — the contacts you're targeting, the messages you're sending, when they go out, and which sending accounts they come from. This article explains what campaigns contain and how to navigate the different sections.

What Is a Campaign?

When you create a campaign, you're setting up an automated sequence that works through a contact list step by step. SuperSend handles the timing, rotation across mailboxes, and tracking — you focus on the contacts and the messaging.

Every campaign has:

• A sequence — the steps (emails, LinkedIn actions, Twitter actions) and timing between them.
• Contacts — the list of people going through the sequence.
• Settings — sender profiles, schedule, sending rules, opt-out behavior, and more.

Campaigns are organized under a team. Your team can have as many campaigns as you need, optionally organized into folders.

Navigate Within a Campaign

When you open a campaign, you'll see a set of tabs at the top (or in the campaign navigation):

Dashboard

High-level metrics: emails sent, opens, clicks, replies, opt-outs, LinkedIn activity. Also shows campaign status (active/paused), the active sender profiles, and any alerts (like a paused sender or failing step).

Contacts

The full list of contacts in this campaign. Each contact shows their current step in the sequence, status (Active, Replied, Opted Out, Paused, Completed, etc.), and last event. You can add contacts, upload a CSV, manually pause or resume individual contacts, or remove them.

Sequence

Where you build and edit the campaign's step-by-step messaging flow. This is where you write emails, set up LinkedIn steps, and configure timing delays between steps.

Events

A chronological feed of every send event in the campaign — email sent, email opened, link clicked, LinkedIn connection sent, reply received, etc. Useful for auditing what's happening at the per-contact level.

Settings

All campaign configuration: sender profiles, schedule, sending rules, opt-out behavior, blacklist, and integrations. This is where you wire up everything operational.

Campaign Statuses

A campaign can be in one of these states:

You can toggle between Active and Paused using the on/off toggle in Campaign Settings → Campaign tab.

The Minimum Required to Send

A campaign won't send until three things are in place:

1. Sequence has at least one step — even one email step is enough to start.
2. Contacts are added — the sequence has no one to send to without contacts.
3. Sender profile is assigned — no sender profile means no mailboxes to send from.

Missing any one of these, the campaign either won't send or won't do anything useful. If your campaign is active but nothing is happening, check all three.

Campaign Folders

Campaigns can be organized into folders, which are managed at the team level. Folders are just an organizational layer — they don't affect campaign behavior. You can assign a campaign to a folder during creation (the "Folder" dropdown in step 1) or update it at any time from campaign settings.

Multiple Campaigns and Contact Overlap

Contacts can exist in multiple campaigns at the same time. If the same email address is in two active campaigns, both campaigns will send to them independently.

To prevent this, use the Skip Contacts In Other Campaigns setting in Campaign Settings → Sending Rules. When enabled, a contact who's active in any other campaign on your team is skipped.

Expected Result

You understand what each campaign section does and can navigate the dashboard, contacts, sequence, events, and settings tabs confidently.

Related Articles

• Create a Campaign
• Edit Sequence Steps
• Configure Campaign Schedule and Sending Hours

Updated on: 17/03/2026