Campaign Events and Statuses
Campaign Events and Statuses
Purpose
The Events tab is your chronological log of everything that happens in a campaign — emails sent, opened, clicked, replies, bounces, and more. This article explains what each event type means, how to use the Events feed to debug issues, and how campaign status (Active vs Not running) affects behavior.
Where to Find Events
Open your campaign → Events tab. Events appear in reverse chronological order (newest first). Use filters or scroll to find specific contacts, steps, or event types.
Campaign Status: Active vs Not Running
Badge | Meaning |
|---|---|
Active (green) | Campaign is on. SuperSend will send during scheduled windows. |
Not running (red) | Campaign is paused. No sends go out until you turn it back on. |
To change: Campaign Settings → Campaign tab → Campaign On/Off toggle.
Email Events
Event | Meaning |
|---|---|
email_sent | An email was delivered from the sequence. |
open | Recipient opened the email (tracking pixel loaded). |
click | Recipient clicked a tracked link. |
reply | Inbound reply detected — contact typically removed from sequence. |
bounce | Email bounced (invalid address, policy block, etc.). |
unsubscribe | Contact opted out. |
finished | Contact completed the sequence. |
autoresponse | Auto-reply received (e.g., out-of-office). |
interest / appointment | Business outcome labels applied (e.g., from AI or manual tagging). |
LinkedIn Events
Event | Meaning |
|---|---|
linkedin_connection_sent | Connection request sent. |
linkedin_connection_accepted | Recipient accepted. |
linkedin_message_sent | InMail or connection message sent. |
linkedin_reply | Recipient replied. |
linkedin_profile_visited | Recipient viewed your profile. |
linkedin_post_liked | Recipient liked a post. |
Twitter Events
Event | Meaning |
|---|---|
twitter_follow | Follow action completed. |
twitter_unfollow | Unfollow recorded. |
twitter_dm_sent | Direct message sent. |
twitter_reply | Reply received. |
Lifecycle Events
Event | Meaning |
|---|---|
contact_added | Contact was added to the campaign. |
contact_paused | Contact was manually paused. |
contact_resumed | Contact was resumed from pause. |
Using Events to Debug
When something goes wrong:
- Find the contact — Search or filter by email.
- Scan their event stream — Look for errors, "step failed," or auth failures.
- Check the last successful event — What step were they on? Did the next step fail?
- Correlate with settings — Campaign Settings → Sequence Step Failures controls what happens when a step fails (skip contact, pause contact, or pause campaign).
If the campaign is paused due to failures, a notification banner appears on the campaign dashboard. Re-authenticate problematic senders or fix the failing step, then turn the campaign back on.
Failure Handling Options
Campaign Settings → Campaign tab → Sequence Step Failures:
- Skip step for the contact if the step fails — Contact moves on; no retry.
- Pause the contact if the step fails — Contact stops until you resume.
- Pause the campaign and send a notification — Default; entire campaign pauses so you can fix the issue.
Related Articles
- Campaign Contact States Explained
- Campaign Not Sending Checklist
- Configure Campaign Schedule and Sending Hours
Updated on: 17/03/2026
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