Broadcast campaigns

Availability: Broadcasts are enabled per organization via the broadcasts_enabled feature flag. If you do not see the Broadcasts view under Campaigns, contact SuperSend support to request access.

Send a one-shot email to a marketing list or saved segment — without building a multi-step sequence.

When to use broadcasts

Use broadcasts for newsletters, product updates, and lifecycle announcements to audiences you manage in All Contacts. Use Campaigns (sequences) for multi-step cold outbound or nurture flows.

Create a broadcast

1. Open Campaigns in the team sidebar.
2. In the left sidebar, switch Outbound / Broadcasts.
3. Click New Broadcast.
4. Details — enter a name.
5. Audience — select one or more marketing lists and/or saved segments.
6. Content — choose a sender, subject, and email body. In HTML mode, use the visual email builder (blocks, preview, code view) or edit raw HTML. In Plain text mode, use the textarea.
7. Review — check the estimated audience size. Unsubscribed, bounced, and blacklisted contacts are excluded automatically.
8. Click Send Now or set a schedule time and click Schedule Send.

After sending

Open the broadcast Dashboard tab for send progress, broadcast performance (delivered, opens, clicks, bounces, unsubscribes), and engagement metrics at every status — including draft and scheduled. Use the Audience tab to review marketing lists and segments, preview who will receive the broadcast, and browse recipients after sending. Use the Content tab to compose or edit subject and body (when the broadcast is editable). Use the Events tab for per-recipient event history. Use Settings to change the broadcast name, From Sender, and schedule.

If a broadcast finishes without delivering any emails, status shows Failed with an error explaining the issue (for example, no sendable recipients or inactive senders). Fix the audience or senders, then use Send again.

Status-specific banners on the dashboard explain pause, cancel, failed sends, and in-flight behavior. Click Edit in the create flow or header actions to change audience, email, or schedule before send.

Pause and resume while sending

While a broadcast is Sending, click Pause on the detail page or in the row ⋯ menu. Sending stops as soon as workers pick up the paused state; emails already in flight to your provider may still deliver.

When Paused, you can edit the name, audience, email content, and delivery settings. Use Resume send (detail header or row menu) to continue. Resume applies your latest changes and does not email contacts who already received this broadcast.

Cancel a scheduled broadcast

From the broadcast detail page, click Cancel Broadcast while status is Draft or Scheduled. Cancelled broadcasts that have not sent can be reopened with Send again to schedule or send immediately.

Duplicate a broadcast

Use Duplicate in the row ⋯ menu on the broadcasts list, or in the ⋯ menu on the broadcast detail page. Enter a name for the copy (defaults to the original name plus “(Copy)”). The new broadcast is created as a Draft with the same audience, email content, and delivery settings. Contacts and send history are not copied.

Delete a broadcast

Use Delete broadcast in the row menu on the broadcasts list, or in the ⋯ menu on the broadcast detail page. The broadcast is archived (soft-deleted) and removed from the active list. Use the Archived filter on the broadcasts list to view archived broadcasts. Broadcasts cannot be deleted while they are Sending (pause first if needed).

Billing

Broadcast sends count against your org’s existing send-based email limit (email_limit_used), same as sequence emails.

Related

• Marketing lists and segments
• Campaigns overview

Updated on: 20/10/2026