Zapier and Make Setup

Purpose

SuperSend integrates with Zapier and Make (Integromat) so you can automate workflows: add contacts when a row is created, trigger campaigns from CRM events, sync replies to your CRM, and more. This article explains how to connect and use these no-code integrations.

What You Can Automate

Typical use cases:

• Add contacts to campaigns — When a new lead appears in your CRM or spreadsheet, add them to a SuperSend campaign.
• Trigger campaigns — Start a sequence when a prospect hits a certain stage.
• Sync replies — When a contact replies in SuperSend, create or update a record in your CRM.
• Webhooks — SuperSend can send events (reply, open, click, bounce) to Zapier/Make for further automation.

Finding the Integration

1. Go to Org → Integrations (or Settings → Integrations).
2. Find Zapier and/or Make.
3. Click to connect or view setup instructions.

Connecting Zapier

1. In SuperSend, get your API key (or OAuth credentials if supported). Check Settings → API or Integrations.
2. In Zapier, create a new Zap.
3. Choose SuperSend as the app (if listed) or use Webhooks by Zapier.
4. For triggers: SuperSend may expose webhooks for events (reply, contact added, etc.). Configure the webhook URL in SuperSend and point Zapier to it.
5. For actions: Use Webhooks by Zapier to POST to SuperSend's API (e.g., add contact) if there's no native action.

API docs: For request formats, see docs.supersend.io. Use the API to add contacts, list campaigns, etc.

Connecting Make (Integromat)

1. In Make, create a new scenario.
2. Add HTTP or Webhooks module, or search for SuperSend if a native module exists.
3. Configure the webhook or API connection with your SuperSend API key.
4. Map fields from your trigger (e.g., CRM contact) to SuperSend's contact fields (email, first_name, etc.).
5. Test and activate the scenario.

Webhook Events from SuperSend

SuperSend can send webhooks when events occur. Typical events:

• email_sent, open, click, reply, bounce, unsubscribe
• contact_added, contact_paused, contact_resumed
• LinkedIn/Twitter events

Configure the webhook URL in Campaign Settings → Integrations (or Org-level integrations). Zapier/Make can receive these and trigger their own workflows.

Adding Contacts via API

To add a contact from Zapier or Make:

1. Use the SuperSend API endpoint for adding contacts (see API docs).
2. Required: email, campaign_id (or equivalent).
3. Optional: first_name, last_name, company_name, linkedin_url, custom variables.
4. Ensure the campaign exists and is active. Map the correct campaign ID.

Best Practices

• Validate emails — If your source has unverified emails, consider validation before adding.
• Handle duplicates — SuperSend updates on duplicate email. Design your Zap/scenario to avoid unintended overwrites.
• Rate limits — Respect API rate limits. Use delays or batch actions if adding many contacts.

Expected Result

You've connected Zapier or Make to SuperSend and built at least one automation (e.g., add contact when CRM creates a lead). Events flow between systems as configured.

Related Articles

• Integrations Overview
• Upload Contacts via CSV
• HubSpot Integration Setup

Updated on: 17/03/2026