Safe Email Sending Limits

How Many Emails Per Day Is Safe?

Sending emails at a safe and sustainable volume is essential for maintaining high deliverability and avoiding issues with your email provider. Here’s a recommended approach:

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Start Slow

• Begin with 10-15 emails per day.
• This helps build trust with your email provider and reduces the risk of being flagged as spam.

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Gradually Increase Volume

• Over the span of multiple weeks, slowly increase your sending volume.
• Aim for 30-50 emails per day as your target.
• Monitor your email performance metrics during this period.

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Monitor Key Metrics

1. Reply Rate:

• High reply rates indicate strong engagement and help improve your sender reputation.

2. Open Rate:

• Consistently high open rates signal to email providers that your messages are relevant and welcomed by recipients.

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Why Gradual Scaling Matters

• Sudden spikes in email volume can trigger spam filters and hurt your sender reputation.
• Gradual scaling allows you to:
• Identify and address potential deliverability issues early.
• Build credibility with email providers over time.

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Best Practices for Safe Sending

• Use Email Warming Tools:

• Consider using tools like Super Send’s email warming feature to help establish a good sender reputation.
• Authenticate Your Domain:

• Ensure proper SPF, DKIM, and DMARC records are in place.
• Segment Your Audience:

• Send personalized and relevant emails to improve engagement metrics.

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By starting slow and gradually increasing your email volume, you can maintain high deliverability rates and maximize the effectiveness of your campaigns.

Updated on: 23/01/2025