Articles on: Email Outreach & Deliverability

Safe Email Sending Limits

How Many Emails Per Day Is Safe?


Sending emails at a safe and sustainable volume is essential for maintaining high deliverability and avoiding issues with your email provider. Here’s a recommended approach:


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Start Slow


  • Begin with 10-15 emails per day.
  • This helps build trust with your email provider and reduces the risk of being flagged as spam.


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Gradually Increase Volume


  • Over the span of multiple weeks, slowly increase your sending volume.
  • Aim for 30-50 emails per day as your target.
  • Monitor your email performance metrics during this period.


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Monitor Key Metrics


  1. Reply Rate:
  • High reply rates indicate strong engagement and help improve your sender reputation.
  1. Open Rate:
  • Consistently high open rates signal to email providers that your messages are relevant and welcomed by recipients.


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Why Gradual Scaling Matters


  • Sudden spikes in email volume can trigger spam filters and hurt your sender reputation.
  • Gradual scaling allows you to:
  • Identify and address potential deliverability issues early.
  • Build credibility with email providers over time.


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Best Practices for Safe Sending


  • Use Email Warming Tools:

  • Consider using tools like Super Send’s email warming feature to help establish a good sender reputation.
  • Authenticate Your Domain:

  • Ensure proper SPF, DKIM, and DMARC records are in place.
  • Segment Your Audience:

  • Send personalized and relevant emails to improve engagement metrics.


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By starting slow and gradually increasing your email volume, you can maintain high deliverability rates and maximize the effectiveness of your campaigns.



Updated on: 23/01/2025

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