Replies and Sequence Behavior

Purpose

When a contact replies to an email in your sequence, what happens? Do they stay in the sequence or stop? This article explains how SuperSend treats replies and how that affects your campaign and inbox.

What Happens When a Contact Replies

When a contact replies to an email from your campaign:

1. SuperSend detects the reply — Inbound email is matched to the contact and campaign.
2. Contact is removed from the sequence — The contact's replied flag is set. They stop receiving automated emails from that campaign.
3. Conversation appears in Super Inbox — The reply shows up in your inbox so you can respond manually.
4. Campaign dashboard updates — The contact appears as Finished (or equivalent). A banner on their record: "This contact has replied and will not receive any more automated emails."

This Behavior Is Automatic

SuperSend always stops the sequence when a contact replies. There is no campaign-level toggle to "keep sending after reply." The logic: a reply indicates human engagement, so automation should stop and let you handle the conversation.

Reply Detection

Replies are detected when:

• The contact sends an email from the same address they're in the campaign.
• The email is part of the same thread (or matched by threading logic).
• The inbound is processed by SuperSend and linked to the correct contact/campaign.

What About Other Outcomes?

Working the Reply in Super Inbox

1. Open Super Inbox. The replied conversation appears (often in Inbox or a "needs reply" view).
2. Read the reply.
3. Respond manually from your connected mailbox. Your reply sends as a normal email — not from the sequence.
4. Optionally apply labels (e.g., "Interested," "Meeting requested") or log outcomes.

Multi-Campaign Contacts

If a contact is in multiple campaigns and replies to an email from Campaign A:

• Campaign A — They stop. No more emails from that campaign.
• Campaign B — Unaffected. They continue in Campaign B until they reply there, unsubscribe, or finish.

Each campaign tracks reply state independently.

Failure Handling vs Reply

Campaign Settings → Sequence Step Failures controls what happens when a step fails (e.g., send error, LinkedIn connection refused). That is separate from replies:

• Step failure → Skip contact, pause contact, or pause campaign (your choice).
• Reply → Always stop for that contact (fixed behavior).

Expected Result

You understand that replies always stop the sequence for that contact. The conversation moves to Super Inbox for manual follow-up. No further automated emails are sent to that contact in that campaign.

Related Articles

• Work Conversations in Super Inbox
• Campaign Contact States Explained
• Super Inbox Overview

Updated on: 17/03/2026