Multi-Account LinkedIn Usage

Purpose

A sender profile can hold exactly one LinkedIn account and exactly one Twitter/X account, plus any number of email mailboxes. You cannot add multiple LinkedIn or Twitter accounts to a single sender profile. This article clarifies that design and how to scale when you need multiple accounts.

Why One LinkedIn and One Twitter Per Profile?

Sender profiles represent a single persona — the person recipients see when they get an email, LinkedIn request, or Twitter message. To keep that consistent, each profile bundles one LinkedIn and one Twitter with its mailboxes. Every touchpoint from a campaign assigned to that profile comes from that same identity.

The Correct Model

• 1 sender profile = 1 LinkedIn + 1 Twitter + many email mailboxes
• To use multiple LinkedIn or Twitter accounts, create separate sender profiles — one per account
• To scale a campaign, assign multiple sender profiles to the campaign. SuperSend then uses the combined pool of mailboxes and social accounts

Example

You have 3 team members (Sarah, Mike, Jen), each with their own LinkedIn and Twitter. You create 3 sender profiles:

• Sarah → Sarah’s mailboxes + Sarah’s LinkedIn + Sarah’s Twitter
• Mike → Mike’s mailboxes + Mike’s LinkedIn + Mike’s Twitter
• Jen → Jen’s mailboxes + Jen’s LinkedIn + Jen’s Twitter

To run a campaign that uses all three LinkedIn accounts, assign all three sender profiles to the campaign in Settings → Senders. SuperSend will distribute LinkedIn actions across the profiles’ accounts.

Adding LinkedIn or Twitter to a Profile

1. Go to Senders → Sender Profiles.
2. Open the profile and click the settings icon.
3. Open the Social Connections tab.
4. Under LinkedIn or X (Twitter), search for an available account and click Connect.

You can only connect one account of each type per profile. If you select multiple, only the first is used (the UI will note this).

If You Need More LinkedIn or Twitter Accounts

1. Connect additional accounts at Senders → Social (Add LinkedIn / Add Twitter).
2. Create new sender profiles for each new account, or attach an unassigned account to an existing profile that doesn’t have one yet.
3. Assign the profiles you need to your campaign.

Related Articles

• Connect LinkedIn Account
• Connect a Twitter/X Account
• Create and Use Sender Profiles
• LinkedIn/Twitter Contact Matching Behavior

Updated on: 17/03/2026