Is there a feature where we can prioritize sending to new leads rather than follow ups?

Can I Prioritize Sending to New Contacts Instead of Follow-Ups?

Yes, Super Send includes a feature that ensures a minimum portion of your daily sending volume is dedicated to new contacts. This helps maintain a healthy balance between onboarding new contacts and following up with existing ones.

How It Works

Daily Sending Volume Split:

By default, Super Send allocates 20% of the total daily sending volume to new contacts.
The remaining 80% is used for follow-up messages (steps 2 or greater in the sequence).

Sender Settings:

Your total daily sending capacity is determined by the combined maximum daily sending limits of all email senders attached to the campaign.

Example

You have 1 email sender with a daily sending limit of 100 emails.
20 emails (20%) are sent to new leads who have never been contacted before.
80 emails (80%) are sent as follow-ups to prospects already in the sequence.

Adjusting Your Strategy

Ensure Enough New Leads:

To fully utilize the 20% allocation, make sure you upload enough new contacts to meet your desired daily target.

Monitor Campaign Metrics:

Regularly review your campaign performance to optimize your balance of new leads versus follow-ups.

By automatically prioritizing new leads in your daily sending schedule, Super Send ensures a steady flow of fresh outreach while maintaining consistent follow-up engagement.

Updated on: 19/02/2025

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