Articles on: Integrations

Integrations Overview

Integrations Overview


Purpose


SuperSend connects with external tools in two ways: campaign integrations (sync data to CRMs, receive Slack notifications, trigger webhooks) and sending providers (connect OAuth apps and API keys so your team can add mailboxes). This article maps out every available integration and where to find it.


Where Integrations Live


Go to Admin → Integrations tab. You'll see two sub-tabs:


  • Integration Library — connect and manage individual integrations
  • Campaign Integration Matrix — see which integrations are active on which campaigns, and connect/disconnect in bulk


You must select a team from the dropdown before campaign integrations appear. Sending provider integrations are organization-wide and don't require a team selection.



Campaign Integrations


These integrations attach to campaigns and react to events (sends, opens, replies, etc.).


HubSpot


Syncs SuperSend activity to your HubSpot CRM.


Auth: OAuth 2.0 (connect your HubSpot account via OAuth flow)


What it syncs:

  • Sends, opens, replies from email campaigns → logged as HubSpot contact activities
  • Optionally update contact properties in HubSpot when events occur


Configuration options:

  • Enabled toggle
  • Update Contacts in HubSpot toggle


See HubSpot Integration Setup for the full setup guide.



Webhook


POST event data to any URL when campaign events occur. The most flexible integration — use it to connect SuperSend to any system.


Auth: Webhook URL (yours to provide)


Events you can subscribe to:


Email events: reply, open, click, bounce, unsubscribe, finished, interested, appointment, auto-response, email sent


LinkedIn events: connection sent, connection accepted, message sent, reply, profile visited, post liked


Twitter events: follow, unfollow, DM sent, reply


Contact lifecycle events: contact added, contact paused, contact resumed


Configuration options:

  • Enabled toggle
  • Apply to all campaigns in team toggle (vs. per-campaign)
  • Per-event toggles (enable only the events you care about)



Slack


Receive a Slack notification when a contact replies to a campaign.


Auth: OAuth (connect your Slack workspace) or Webhook URL (use an incoming webhook from Slack)


Configuration: Enabled toggle, channel selection



Pipedrive


Sync campaign activity to Pipedrive CRM.


Auth: Pipedrive API Key


Configuration: Enabled toggle



OutboundSync


Sync to HubSpot or Salesforce via OutboundSync as a middleware layer. Uses the same event set as the Webhook integration.


Auth: Webhook URL (from OutboundSync)



Zapier


Connect SuperSend to thousands of apps via Zapier. Click "Connect" to open the Zapier invitation link and set up Zaps from your Zapier dashboard.



Make (formerly Integromat)


Connect SuperSend to Make for multi-step automation workflows. Click "Connect" to access the Make integration.



Sending Provider Integrations


These integrations are configured once at the org level and unlock the ability to connect specific mailbox types across your whole team.


Google OAuth


Upload your Google Cloud OAuth app credentials (Client ID, Client Secret, Project ID, Redirect URI). Once configured, team members can connect Gmail accounts via OAuth in the Add Sender flow.


This is the recommended way to connect Gmail at scale — it avoids storing passwords in SuperSend and allows easy revocation.


See Connect Gmail/Google Workspace Sender.



Microsoft OAuth


Connect your Azure AD app registration (Application ID, Client Secret, Tenant ID, Redirect URI). Enables OAuth-based Outlook/Office 365 connections for the team.


See Connect Outlook/Microsoft Sender.



Mission Inbox


Enter your Mission Inbox API key to connect Mission Inbox mailboxes and domains to SuperSend.


See Mission Inbox Integration Setup.



SendGrid


Enter a SendGrid API key to enable SendGrid-based senders.



Mailreef


Enter your Mailreef API key to enable bulk import of Mailreef mailboxes as senders.



Infraforge


Enter your Infraforge API key to enable bulk import of Infraforge mailboxes.



Maildoso


Enter your Maildoso personal access token to enable bulk import of Maildoso email accounts.



Gmail Postmaster


Connect your Google Workspace domain to Gmail Postmaster Tools to track domain reputation and spam rate directly in SuperSend.


This is an org-level integration — it appears at the top of the Integration Library regardless of which team is selected.



Expected Result


You know where each integration is configured and can connect the ones relevant to your workflow.


Troubleshooting


  • Issue: Campaign integrations don't appear.

Fix: Select a team from the team dropdown at the top of the Integration Library page. Campaign integrations are team-scoped.


  • Issue: Integration appears connected but events aren't syncing.

Fix: Check the integration's credentials and ensure the Enabled toggle is on. For webhooks, check your receiving endpoint's logs for incoming POST requests.


  • Issue: Team members can't connect Gmail or Outlook via OAuth.

Fix: Ensure the Google or Microsoft OAuth app is configured in Admin → Integrations → Sending Providers before team members try to connect mailboxes.



Updated on: 17/03/2026

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