Inbox Rotation in Super Send

Inbox Rotation in Super Send

SuperSend allows you to assign multiple sender profiles to a single campaign, enabling efficient and balanced email distribution. This feature is particularly useful for increasing email volume and managing sender reputations.

How Inbox Rotation Works

1. Assign Multiple Senders:

• You can assign a sender profile or multiple sender profiles
• Each contact will then be assigned to a sender profile, and within that profile a specific email inbox.

2. Example Setup:

• Suppose you have 1 sender profile, that contains 3 email senders, 3 leads, and a sequence configured in your campaign.
• Each lead is assigned one of the 3 email senders.

3. Consistent Sender Assignment:

• Once a lead is assigned to a sender, all subsequent emails (follow-ups, A/B tests, etc.) to that lead will come from the same sender.
• For instance, if Prospect A receives their first email from sender1@example.com, all follow-ups to Prospect A will also come from sender1@example.com.

Load Balancing and Random Assignment

• Super Send ensures that leads are assigned equally and randomly among the available senders.
• The number of emails sent per sender depends on their daily email limit.

Example:

Senders: 3 email accounts, each with a daily sending limit of 20 emails
Campaign Limit: 60 emails per day (20 emails x 3 senders).
Distribution:

• At the end of the day, approximately 60 emails will be sent.
• Each sender will have sent around 20 emails.

Benefits of Inbox Rotation

1. Increased Sending Capacity:

• Scale your campaigns by leveraging multiple senders.

2. Consistent Communication:

• Leads always receive emails from the same sender, maintaining continuity and reducing confusion.

3. Reputation Management:

• Distributing emails across multiple senders helps manage and protect each sender’s reputation.

Best Practices

1. Monitor Sender Limits:

• Ensure each sender’s daily email limit is set appropriately to avoid exceeding thresholds.

2. Use High-Quality Senders:

• Assign verified and trusted email accounts to maintain high deliverability.

3. Review Campaign Metrics:

• Track email performance to optimize sender assignment and campaign success.

Inbox rotation in Super Send provides a powerful way to manage high-volume campaigns while maintaining sender consistency and protecting email reputations.

Updated on: 17/06/2025