Inbox Rotation in Super Send
Inbox Rotation in Super Send
Super Send allows you to assign multiple email senders to a single campaign, enabling efficient and balanced email distribution. This feature is particularly useful for increasing email volume and managing sender reputations.
Assign Multiple Senders:
You can assign multiple email senders to a single campaign.
Example Setup:
Suppose you have 3 senders, 3 leads, and a sequence configured in your campaign.
Each lead is assigned one of the 3 email senders.
Consistent Sender Assignment:
Once a lead is assigned to a sender, all subsequent emails (follow-ups, A/B tests, etc.) to that lead will come from the same sender.
For instance, if Prospect A receives their first email from sender1@example.com, all follow-ups to Prospect A will also come from sender1@example.com.
Super Send ensures that leads are assigned equally and randomly among the available senders.
The number of emails sent per sender depends on their daily email limit.
Senders: 3 email accounts, each with a daily sending limit of 20 emails
Campaign Limit: 60 emails per day (20 emails x 3 senders).
Distribution:
At the end of the day, approximately 60 emails will be sent.
Each sender will have sent around 20 emails.
Increased Sending Capacity:
Scale your campaigns by leveraging multiple senders.
Consistent Communication:
Leads always receive emails from the same sender, maintaining continuity and reducing confusion.
Reputation Management:
Distributing emails across multiple senders helps manage and protect each sender’s reputation.
Monitor Sender Limits:
Ensure each sender’s daily email limit is set appropriately to avoid exceeding thresholds.
Use High-Quality Senders:
Assign verified and trusted email accounts to maintain high deliverability.
Review Campaign Metrics:
Track email performance to optimize sender assignment and campaign success.
Inbox rotation in Super Send provides a powerful way to manage high-volume campaigns while maintaining sender consistency and protecting email reputations.
Super Send allows you to assign multiple email senders to a single campaign, enabling efficient and balanced email distribution. This feature is particularly useful for increasing email volume and managing sender reputations.
How Inbox Rotation Works
Assign Multiple Senders:
You can assign multiple email senders to a single campaign.
Example Setup:
Suppose you have 3 senders, 3 leads, and a sequence configured in your campaign.
Each lead is assigned one of the 3 email senders.
Consistent Sender Assignment:
Once a lead is assigned to a sender, all subsequent emails (follow-ups, A/B tests, etc.) to that lead will come from the same sender.
For instance, if Prospect A receives their first email from sender1@example.com, all follow-ups to Prospect A will also come from sender1@example.com.
Load Balancing and Random Assignment
Super Send ensures that leads are assigned equally and randomly among the available senders.
The number of emails sent per sender depends on their daily email limit.
Example:
Senders: 3 email accounts, each with a daily sending limit of 20 emails
Campaign Limit: 60 emails per day (20 emails x 3 senders).
Distribution:
At the end of the day, approximately 60 emails will be sent.
Each sender will have sent around 20 emails.
Benefits of Inbox Rotation
Increased Sending Capacity:
Scale your campaigns by leveraging multiple senders.
Consistent Communication:
Leads always receive emails from the same sender, maintaining continuity and reducing confusion.
Reputation Management:
Distributing emails across multiple senders helps manage and protect each sender’s reputation.
Best Practices
Monitor Sender Limits:
Ensure each sender’s daily email limit is set appropriately to avoid exceeding thresholds.
Use High-Quality Senders:
Assign verified and trusted email accounts to maintain high deliverability.
Review Campaign Metrics:
Track email performance to optimize sender assignment and campaign success.
Inbox rotation in Super Send provides a powerful way to manage high-volume campaigns while maintaining sender consistency and protecting email reputations.
Updated on: 22/01/2025
Thank you!