FAQ: Prioritize New Leads vs Follow Ups
FAQ: Prioritize New Leads vs Follow Ups
Purpose
A common question: "Does SuperSend prioritize new leads over follow-ups, or follow-ups over new leads?" This article explains how sending order works and what control you have.
Short Answer
By default, SuperSend does not let you choose a strict priority between "new leads" (contacts who haven't received anything yet) and "follow-ups" (contacts already in the sequence). Sends are scheduled based on campaign settings, send windows, and capacity — not an explicit new-vs-follow-up priority.
But: You can effectively "prioritize follow-ups only" using the Only Send Follow Ups setting.
Only Send Follow Ups
Where: Campaign → Settings → Sending Rules (or similar) → Only Send Follow Ups.
What it does: When On, the campaign sends only to contacts who have already started the sequence. No new contacts will receive their first email. Everyone who gets a send is already in the flow (follow-up 2, 3, 4, etc.).
Use case: You want to clear out people already in the sequence before adding new leads. Or you're pausing new outreach but still want to finish current sequences.
Dashboard note: If this is on, the campaign dashboard may show: "Only sending follow ups. No new contacts will be sent to."
What About Prioritizing New Leads?
There is no built-in setting that says "always send to new contacts first, then follow-ups." Sending order is determined by:
- Send windows — When each contact is eligible (e.g., time zone, sending hours).
- Capacity — Sender limits and daily caps.
- Queue order — How contacts are ordered in the send queue (implementation-dependent).
So you can't explicitly put "new leads first" or "follow-ups first" in a single toggle. If you need that behavior, you generally need to:
- Use Only Send Follow Ups when you want follow-ups only.
- Turn it Off when you want both new and follow-up sends (default behavior).
- Control when new contacts are added (e.g., add them in batches) to indirectly influence who gets sends first.
Summary
Goal | What to do |
|---|---|
Send to both new leads and follow-ups | Leave Only Send Follow Ups off (default). |
Send only to people already in the sequence | Turn Only Send Follow Ups on. |
Strict "new leads first, then follow-ups" | Not available as a single setting. Use timing and batching of contact additions instead. |
Expected Result
You understand that SuperSend doesn't have a "prioritize new vs follow-up" toggle, but you can use Only Send Follow Ups to restrict sending to contacts already in the sequence. You know where the setting lives and what the dashboard message means.
Related Articles
- Campaign Contact States Explained
- Configure Campaign Schedule and Sending Hours
- Campaign Not Sending Checklist
Updated on: 17/03/2026
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