> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.supersend.io/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# FAQ: Prioritize New Leads vs Follow Ups

# FAQ: Prioritize New Leads vs Follow Ups

## Purpose

A common question: *"Does SuperSend prioritize new leads over follow-ups, or follow-ups over new leads?"* This article explains how sending order works and what control you have.

---

## Short Answer

By default, SuperSend does **not** let you choose a strict priority between "new leads" (contacts who haven't received anything yet) and "follow-ups" (contacts already in the sequence). Sends are scheduled based on campaign settings, send windows, and capacity — not an explicit new-vs-follow-up priority.

**But:** You can effectively "prioritize follow-ups only" using the **Only Send Follow Ups** setting.

---

## Only Send Follow Ups

**Where:** Campaign → **Settings** → **Sending Rules** (or similar) → **Only Send Follow Ups**.

**What it does:** When **On**, the campaign sends **only** to contacts who have already started the sequence. No **new** contacts will receive their first email. Everyone who gets a send is already in the flow (follow-up 2, 3, 4, etc.).

**Use case:** You want to clear out people already in the sequence before adding new leads. Or you're pausing new outreach but still want to finish current sequences.

**Dashboard note:** If this is on, the campaign dashboard may show: *"Only sending follow ups. No new contacts will be sent to."*

---

## What About Prioritizing New Leads?

There is **no built-in setting** that says "always send to new contacts first, then follow-ups." Sending order is determined by:

- **Send windows** — When each contact is eligible (e.g., time zone, sending hours).
- **Capacity** — Sender limits and daily caps.
- **Queue order** — How contacts are ordered in the send queue (implementation-dependent).

So you can't explicitly put "new leads first" or "follow-ups first" in a single toggle. If you need that behavior, you generally need to:

1. Use **Only Send Follow Ups** when you want follow-ups only.
2. Turn it **Off** when you want both new and follow-up sends (default behavior).
3. Control **when** new contacts are added (e.g., add them in batches) to indirectly influence who gets sends first.

---

## Summary

| Goal | What to do |
|------|------------|
| Send to both new leads and follow-ups | Leave **Only Send Follow Ups** off (default). |
| Send only to people already in the sequence | Turn **Only Send Follow Ups** on. |
| Strict "new leads first, then follow-ups" | Not available as a single setting. Use timing and batching of contact additions instead. |

---

## Expected Result

You understand that SuperSend doesn't have a "prioritize new vs follow-up" toggle, but you can use **Only Send Follow Ups** to restrict sending to contacts already in the sequence. You know where the setting lives and what the dashboard message means.

## Related Articles

- [Campaign Contact States Explained](https://help.supersend.io/en/article/campaign-contact-states-explained-ggrfkq/)
- [Configure Campaign Schedule and Sending Hours](https://help.supersend.io/en/article/configure-campaign-schedule-and-sending-hours-nr3emj/)
- [Campaign Not Sending Checklist](https://help.supersend.io/en/article/campaign-not-sending-checklist-1pmnrd1/)