> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.supersend.io/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Create Your First Campaign

# Create Your First Campaign

A campaign is an automated email sequence. Contacts enter at the first step and move through emails and delays according to the sequence you define. Here's how to create one.

## Go to Campaigns

1. In the sidebar, click **Campaigns**.
2. If you have no campaigns yet, you'll see an empty state with a **Create Campaign** button. Click it.
3. If you already have campaigns, look for a **Create Campaign** button (or similar) in the top-right or on the campaigns list.

[Screenshot: campaigns page with Create Campaign button]

You'll land on the campaign creation flow at `/new-campaign`.

## Choose Your Sequence Type

SuperSend offers two sequence types:

- **Simple Sequence** (Recommended for first-time campaign creators)
  - Sequential email steps — a straightforward series of emails
  - Time delays between emails
  - Easier to set up and understand

- **Complex Sequence** (For advanced workflows)
  - Conditional logic — **If** conditions for dynamic workflows
  - Visual canvas — drag and drop nodes to build sequences
  - Annotations — add notes within the sequence

Select one and continue. Note: once you create the campaign, you cannot change the sequence type.

[Screenshot: Simple vs Complex sequence selection]

## Name Your Campaign

Enter a campaign name (e.g. "Q1 Enterprise Outreach"). You can optionally assign a category if your team uses them.

## Build Your Sequence

- **Simple Sequence:** Add email steps in order. Each step has a subject line and body. Set delays between steps. You can add A/B variants (up to 4) and use variables like `{{first_name}}`.
- **Complex Sequence:** Add nodes (email, delay, condition, etc.) on a visual canvas and connect them with edges. Use **If** nodes for branching logic.

Add at least one email step. Save as a draft when you're done.

[Screenshot: sequence builder with first email step]

## Before You Can Send

A campaign needs:

- **Senders** — At least one connected mailbox or sender profile assigned to the campaign
- **Contacts** — Contacts added to the campaign (via CSV upload or API)

If you haven't set up senders yet, go to **Senders** in the sidebar and connect a mailbox. Then return to the campaign, open **Settings**, and assign sender profiles.

[Screenshot: campaign settings with sender assignment]

## Save and Launch

Save your campaign. When senders and contacts are in place, you can **Start** or **Launch** the campaign from the campaign's Dashboard tab or settings.

**Next:** [Next steps](https://help.supersend.io/en/article/next-steps-14bz2xd/)