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# Create and Use Sender Profiles

# Create and Use Sender Profiles

## Purpose

Sender profiles are how SuperSend ties together your email mailboxes, LinkedIn account, and Twitter/X account into a single "person" that campaigns can send from. This article walks through creating a profile, attaching all your connected accounts, and assigning it to a campaign.

## What Is a Sender Profile?

A sender profile is a named container that holds:
- **Up to 1 LinkedIn account**
- **Up to 1 Twitter/X account**
- **Any number of email mailboxes**

When a campaign is assigned to a profile, it uses the profile's email mailboxes for email steps, the profile's LinkedIn account for LinkedIn steps, and the profile's Twitter/X account for Twitter steps — all appearing to come from the same person.

For example: if you're doing outbound as "Sarah from Acme," Sarah's sender profile might contain 8 email mailboxes (for volume rotation), her LinkedIn, and her Twitter. Every campaign step surfaces as Sarah, regardless of which mailbox actually sends each email.

## Prerequisites

Before creating a sender profile, you should have already:
- Connected at least one email mailbox (see [Connect Gmail](https://help.supersend.io/en/article/connect-gmail-google-workspace-sender-uofupz/), [Connect Outlook](https://help.supersend.io/en/article/connect-outlook-microsoft-sender-1nh9x39/), or [Connect SMTP](https://help.supersend.io/en/article/connect-smtp-bulk-provider-sender-a04lr/))
- Connected a LinkedIn account if you plan to use LinkedIn steps (see [Connect LinkedIn Account](https://help.supersend.io/en/article/connect-a-linkedin-account-b7gy9y/))
- Connected a Twitter/X account if you plan to use Twitter steps (see [Connect Twitter/X Account](https://help.supersend.io/en/article/connect-a-twitterx-account-gldnd2/))

You don't need all three to create a profile. An email-only profile is common and valid.

**Add Sender drawer:** When you use **Add Sender** from the Senders page, the side panel asks which sender profile the new mailbox or social account is for (you can create a profile inline or skip and assign later). The in-app screen includes a short **“What’s a sender profile?”** explanation so it’s clear why you’re choosing one. For **Connect your own mailboxes**, that step appears before you pick a provider. For **LinkedIn** and **X (Twitter)**, the same profile step is the first step inside the connection wizard (same drawer as login), not a separate screen. For bulk imports or purchases, it appears after mailboxes are created.

## Create a Sender Profile

1. In the left sidebar, click **Senders**.
2. Click the **Sender Profiles** tab.
3. Click **Create Profile** (top right).
4. In the modal that appears, enter a **Profile Name**. Use something descriptive — typically the person's name and team, like "Curtis @ SuperSend" or "Outbound Mailbox Pool A."
5. Click **Save**.

You'll see the profile appear in the table. It starts empty — no mailboxes, no social accounts yet.

## Add Email Mailboxes to a Profile

1. Click on the profile name to open the profile detail page.
2. Open the **Email** tab (this is the default view for mailboxes on that page).
3. Click **Add mailboxes** — you’ll find it in the toolbar next to **Sort**, and the same action appears if the mailbox list is empty.
4. A side modal shows all email mailboxes connected to your team. Select the ones you want this profile to send from.
5. Click **Add** to attach them.

The profile now shows the number of mailboxes it contains. You can add or remove mailboxes at any time.

**How email rotation works:** When a campaign sends email steps from this profile, SuperSend distributes sends across all attached mailboxes according to each mailbox's daily limit. You do not choose which mailbox sends each email — that's automatic. This is intentional: spreading volume across many mailboxes protects deliverability.

## Add LinkedIn to a Profile

**Fast path:** On the profile detail page, find the **LinkedIn** row and click **Assign**. This opens the Social Connections settings where you can pick from accounts your team has already connected.

1. On the profile detail page, click the **settings (gear)** icon.
2. The **Sender Profile Settings** modal opens. Click the **Social Connections** tab.
3. Under **LinkedIn**, you'll see a search box. It shows all LinkedIn accounts your team has connected that aren't already attached to another profile.
4. Find your LinkedIn account and click **Connect**.
5. Click **Save**.

The LinkedIn account now shows as connected on the profile, with a green status indicator.

**Important:** A LinkedIn account can only be attached to one sender profile at a time. If you need to move it to a different profile, disconnect it from the current profile first.

**If no accounts appear:** Click **Add LinkedIn Identity** at the bottom of the LinkedIn section. This takes you to the Social tab on the Senders page where you can connect a new LinkedIn account (see [Connect LinkedIn Account](https://help.supersend.io/en/article/connect-a-linkedin-account-b7gy9y/)).

**If a LinkedIn account shows as expired (red):** The session has timed out. Click **Reconnect** on the account card to re-authenticate. This is expected periodically — LinkedIn sessions do expire.

## Add Twitter/X to a Profile

**Fast path:** On the profile detail page, find the **X (Twitter)** row and click **Assign**.

Follow the same steps as LinkedIn above, but use the **X (Twitter)** section in the Social Connections tab. Select an available account and click **Connect**.

## Assign a Sender Profile to a Campaign

Once your profile is set up, connect it to a campaign:

1. Open the campaign.
2. Click **Settings** (gear icon in the campaign header).
3. In the left sidebar of the settings page, click **Senders**.
4. Use the **sender profile dropdown** to search for and select your profile.
5. The profile appears as a card below the dropdown, showing its mailbox count, LinkedIn status, and Twitter/X status.

You can assign multiple sender profiles to the same campaign. If you do, SuperSend treats the combined pool of mailboxes and social accounts as the sending source.

**To remove a profile from a campaign:** Click the **Remove Profile** button on the profile card.

## Rename or Delete a Sender Profile

1. On the profile detail page, click the settings icon.
2. On the **General** tab, edit the **Name** field.
3. To delete the profile entirely, click **Delete Sender Profile** (bottom left of the modal). This does not delete the connected mailboxes or social accounts — they remain in your team and can be added to a different profile.

## Sender Fallback Setting

On the General tab of profile settings, there's a toggle: **Disabled Sender → Redirect to the Next Sender**.

When this is on, if any mailbox or sender within the profile becomes disabled or inactive during a campaign, SuperSend automatically routes around it and continues sending from the remaining active senders. This prevents sequences from stalling because a single mailbox hits an error.

## Expected Result

Your sender profile has mailboxes attached, optionally a LinkedIn and/or Twitter account, and it appears in the Senders tab of at least one campaign.

## Troubleshooting

- **Issue:** I connected a LinkedIn account but it doesn't appear in the profile's Social Connections tab.  
  **Fix:** The account may already be attached to another profile. Go to Senders → Social tab and check the LinkedIn identity's current assignment.

- **Issue:** My sender profile shows 0 emails sent even though the campaign is running.  
  **Fix:** Check that the profile is assigned to the campaign in Settings → Senders, and that the attached mailboxes are active (Senders → Mailboxes tab).

## Related Articles

- [Senders Overview](https://help.supersend.io/en/article/senders-overview-vqg87v/)
- [Connect LinkedIn Account](https://help.supersend.io/en/article/connect-a-linkedin-account-b7gy9y/)
- [Connect Gmail/Google Workspace Sender](https://help.supersend.io/en/article/connect-gmail-google-workspace-sender-uofupz/)
- [Configure Campaign Schedule and Sending Hours](https://help.supersend.io/en/article/configure-campaign-schedule-and-sending-hours-nr3emj/)